fbpx
Connect with us

Social Stories

Netizens Defend Libresse Malaysia After Religious NGOs Criticise “Vulva” Floral Design Ad

Published

Libresse Ft Final
Source:Libresse Malaysia | Facebook & Twitter

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

“We have always stood for all women and our intention is to encourage all women to embrace their femininity and full potential.”

After a statement issued by a religious non-governmental organisation that Libresse Malaysia had “offended and disrespected women” due to their recent V-Kebaya Limited Edition campaign, the feminine hygiene brand has issued a statement on the issue.

It said in a Facebook post on 16 September that they have withdrawn a particular advertisement from various advertising channels. The statement said, “It is not our intention to offend any woman or community.”

“We have always stood for all women and our intention is to encourage all women to embrace their femininity and full potential.”

“As an inclusive brand we value every voice, we are actively engaging with the community members who expressed their views and shared their advice with us. We are listening and we care,” the brand said.

Libresse

 

But what actually happened?

The “Know Your V” campaign by Libresse Malaysia was actually launched last year with the intention of breaking taboos for women to “get to know their vaginas betters”. An ad for the campaign even won the “Best Ad in Personal Care & Health” at YouTube Works which is an awards platform for YouTube advertisements for the most creative, compelling and effective campaigns.

Part of the campaign was the recent V-Kebaya Limited Edition range which had a modern interpretation of the Nyonya kebaya floral designs. The brand reimagined the Nyonya kebaya chrysanthemum and peony designs with the vulva as the heart of the floral embroidery and with the aim of normalising V-Zone taboos, the brand wanted to spread a message to women that they should be proud and confident in their own skin regardless of the shape, size, or cultural diversity.

Libresse Batik

 

The issue garnered attention on social media when non-profit religious organisation YADIM Muslim Women’s Council (MAYA) called out the brand for misusing an image of a woman’s private part on an ad design for its sanitary products and even called it a “dishonour to women”.

Maya

 

In MAYA’s statement, chairperson Dr Safinar Salleh said, “this promotion clearly undermines the dignity of women and violates the norms of decency in our Malaysian society. Displaying the vulva motif openly on clothing, packages, bags, origami and other items, is not acceptable in our culture nor allowable according to our religious values.”

“Women’s private parts should not be used as a campaign material because it is disrespectful and degrades women. Therefore, we urge Libresse Malaysia to withdraw this promotion immediately from all channels of print, digital and social media.”

Furthermore, Libresse also received backlash from another non-profit organisation named Wardah Media, which in a statement, questioned why women’s private parts should be openly shown and that it was unreasonable for the brand to turn the private part into something the would attract buyers.

The NGO also called out the brand for “promoting porn”. “Can you imagine what a man’s imagination would be when he sees the motif on the flower,” Wardah Media said. It also called for the boycott of Libresse and urged the brand to cease the advertisement, adding that it is discrimination against women.

Wardah

 

Majority of netizens are on Libresse’s side

On a Twitter post of MAYA’s statement which had garnered over 1,000 likes and 5,500 mentions, netizens were quick to defend Libresse and commended the brand for their out of the box creative thinking and approach to feminine health.

Screenshot 241

Screenshot 247

Screenshot 244

 

One user went on to compare the brand’s packaging to flowers that do resemble the vulva and said, “Libresse did nothing wrong.”

Screenshot 243

 

Whilst another posted a picture of the packaging in question and said that “Nothing about this is degrading to women. If you are offended by this, then it’s on you.”

Screenshot 245

One netizen even said that “there is nothing to be ashamed about,” and “these NGOs need to calm down and grow up.”

Whatever the case, let’s hope and work to ensure that “taboo” topics such as reproductive health and menstruation do become easier to talk about in the future.

What do you think of this issue? Let us know in the comments.

 

Also read: This M’sian Ad Highlighting A Female Taboo Is Getting A Lot Of Attention From Locals & We Can See Why

Lady In Hospital

Source: Twitter
Source: Twitter
Source: Twitter
Source: Twitter
Source: Twitter

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.



Just In

My Post 3 2024 03 19T163126.615 My Post 3 2024 03 19T163126.615
News2 hours ago

“Is that a threat?” – Rafizi Ramli Bashed for Telling M’sians to Register for PADU or Lose Out on Govt Aid

It’s no secret that the government is doing their best to encourage all Malaysians to register for the Central Database...

Collage 3 8 Collage 3 8
News4 hours ago

44 Malaysian Tourists Allegedly Get Robbed by Tour Guide in India, Lose RM2K & 10 Pound Thali Chain

While the idea of travelling to a foreign country is exciting, it does come with its fair share of petty...

Collage 64 Collage 64
News7 hours ago

PKNS Files Police Report Over Fake News Claiming its 47yo Complex is Getting Demolished for New Condo

Does being developed mean more abolishment of old buildings to make way for new ones? Rumour has it that PKNS...

My Post 1 2024 03 19T103023.733 My Post 1 2024 03 19T103023.733
News9 hours ago

Melaka Introduces Cycling Paramedics that Provide First Aid Before Ambulances Arrive

We’ve been seeing multiple efforts from Melaka to improve their quality of living with the most recent being the introduction...

Collage 1 7 Collage 1 7
News9 hours ago

Kuantan Police Conducts Operation ‘Ops Samseng’ & Catches Man in Dinosaur Onesie for Speeding

People want to get where they’re going quickly. So if you exceed the speed limit by just a few miles...

Feat Image New Zealand Feat Image New Zealand
News1 day ago

New Zealand Tourists Assault Phuket Policeman & Snatch His Gun After Violating Traffic Rules, Get Arrested

A shocking incident took place in Phuket, Thailand on Saturday (16 March) involving 2 foreign tourists and a local policeman....

Feat Image Google Apology Feat Image Google Apology
News1 day ago

“For informational purposes only” – Google M’sia Apologises for USD1 = RM4.98 Error, Says Issue Now Resolved

Some 3 days after the inaccurate United States Dollar (USD) to Malaysian Ringgit (RM) exchange rate published by Google Finance...

My Post 3 2024 03 18T153531.525 My Post 3 2024 03 18T153531.525
News1 day ago

Duyong ADUN Advices National Schools to Find Companies to Invest in Their Halls Like Chinese Schools

There’s once again a debate going on on social media, mainly Twitter, where people are discussing the pros and cons...

Announcement

Latest Videos



TRENDING TODAY