As golden hooves usher in the warmth of reunion, Carlsberg gallops into the Year of the Horse, celebrating the festive season where smoothness and prosperity stride side by side. Backed by the prosperous Chinese-zodiac-designed limited edition festive packaging, Carlsberg is once again Brewing Prosperity Together 《一起發》— with every sip, every cheer, and every unforgettable reunion.
Drawing inspiration from the nobility of the Horse and the timeless elegance of Chinese lacquer art, the CNY festive packaging design showcases majestic steeds emerging from swirling clouds shaped from Carlsberg’s signature hop leaf — a symbolic ascent towards continuous good fortune, smoothness, and prosperity. Dressed in auspicious crimson, radiant gold, and Carlsberg’s iconic jade green, it radiates joy, harmony, and optimism. With its layered textures, modern detailing, and a Horse charging boldly into the new year, the design stands as a striking emblem of rising luck and forward momentum.
“At Carlsberg, we believe celebrations become more meaningful when we bring people together in the spirit of reunion and renewal. This coming CNY, we’re proud to unveil a festive identity that is part of a unified regional rollout across Malaysia, China, Singapore, Hong Kong, and Vietnam — our way of delivering #BestwithCarlsberg moments to consumers across Asia,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “Everything we do this season is anchored in a clear purpose: Brewing Prosperity Together, as we raise the bar once again and wish everyone a smooth, prosperous, and memorable Year of the Horse with our perfect brews.”
To welcome the Year of the Horse with smooth and prosperous celebrations, Carlsberg is bringing more ‘ong’ on-ground with its signature CarlsCrib: CNY Edition happening in Kuala Lumpur from 30 January to 1 February 2026. Get ready for festive thrills, exclusive goodies, irresistible bites, live house vibes, and endless reasons to raise a smooth, prosperous toast with Carlsberg. So, stay tuned on their socials @CarlsbergMY because you won’t want to miss what’s brewing.
This CNY, Carlsberg is also inviting consumers to join the Shaking Prosperity Together celebration at selected super-and hypermarkets this CNY. Simply spend RM288 on participating Carlsberg brands and step up to the Shaking Prosperity Tree for a chance to shake and win exciting instant rewards — including a limited-edition Carlsberg Rummy Set that’s perfect for festive play and family fun. The on-ground experience takes place from 12pm to 5pm at selected outlets, turning everyday shopping into a hands-on lucky moment where prosperity comes with a shake and celebrations get an extra boost of smoothness.
Auspicious moments continue to unfold because why choose one when you can toast with Carlsberg and the whole brew crew? Shoppers picking up three cartons of 1664 at super hypermarkets will receive a limited-edition 1664 Rummy Set. Fans of Connor’s aren’t left out either — three cartons will score them a BBQ grill, just in time for reunion feasts and backyard parties.
Prefer something more travel-ready? In Peninsular Malaysia, three cartons of Carlsberg Smooth Draught, Sapporo or Somersby (with Sapporo included in the mix) earns you a stylish 20” luggage bag. In Sabah and Sarawak, any combo of two cartons of Carlsberg Smooth Draught paired with either a carton of Sapporo or Somersby lands you the same sleek reward.
What’s better than angpows during CNY? Win them just by shopping exclusively at 99 Speedmart! From 1 January to 28 February 2026, shoppers who pick up any Carlsberg products stand a chance to share in an impressive RM288,888 cash prize pool. Every week, eleven lucky winners will strike gold with a RM1,788 angpow, while 168 others walk away with RM99! That’s not all!
From 1 January to 28 February 2026, consumers could win RM3,888 (8 winners every week!) or RM178 (88 winners weekly) just by raising a glass with Carlsberg. Enjoy any 3 bottles of Carlsberg Danish Pilsner, Carlsberg Smooth Draught, Connor’s or Sapporo at your favourite food courts or restaurants and you’ll receive a deck of limited-edition Carlsberg playing cards, plus one contest entry. Prefer pubs and bars? Spending RM68 on Carlsberg brands earns one entry; while choosing 1664, Connor’s, Sapporo or Somersby gets you two entries. So, whether you’re out with friends or enjoying a well-earned nightcap, your next toast could be the lucky one.
And if you are spending RM20 at participating convenience stores? You immediately score RM5 Touch ‘n Go credit whilst being in the running to snag a brand-new iPhone 17 Pro. Small spend, big rewards.
This Year of the Horse, Carlsberg invites everyone to ride forward into a year filled with smoothness, prosperity and continue Brewing Prosperity Together.
For more exciting news and information on Carlsberg’s CNY celebrations, promotions and locations, visit Carlsberg’s website or follow them on Facebook and Instagram for the latest updates!
And remember to always #CELEBRATERESPONSIBLY. If you drink, don’t drive. For non-Muslims aged 21 and above only.
Also read: World of Smooth 2025 Culminates in a Smooth and Unforgettable CarlsCrib – Smooth Edition Finale
