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CNY 2022 Just Got Cooler: NFTs & 4 Other Ways M’sians Can Roar Into The New Year Differently


Tigercny2022 Header 2
Source: Tiger Beer MY

Notwithstanding some key traditions, the way Malaysians celebrate Chinese New Year is definitely different from how we did decades ago. But what matters most is the effort we put to spend time with our loved ones, regardless of how modern our celebration ends up being. Here are a few ways that 2022 will be the year we celebrate CNY differently:


1. Gifting cool-as-heck NFTs this CNY

Tigercny2022 Nft Popup

NFTs (Non-Fungible Tokens) are all the rage right now, which is unsurprising – they’re unique and are a new form of artwork in the digital era that we can be proud of owning. Now we understand why people liked to collect paintings by Picasso. 😂

Tigercny2022 Nft 1

Since NFTs are so hot right now, wouldn’t it make an amazing gift to give to someone, even cooler still if it’s CNY-themed? The ones that come to our mind right now are the Tiger Beer x Pestle & Mortar Clothing (PMC) collection, known as The Tiger Archives. These are the first ever NFTs to feature vintage Tiger artwork ingrained into the blockchain, and each artwork is uniquely drawn fully by hand!

Tigercny2022 Nft 2

Plus, these NFTs will unlock a series of perks throughout 2022, including exclusive merchandise and curated experiences by PMC. The Tiger Archives NFT collection will launch on 30 January, with 30% of the proceeds going towards supporting local musicians, artists and street food chefs via Tiger’s UNCAGE platform. A win-win for everyone!


2. Take IG-worthy pics with CNY murals and Kwai Chai Hong

Tigercny2022 Mural Kl
By NesTwo, at Good Timing Food Village KL

It’s an annual modern tradition to witness the swarm of CNY #OOTD pics every year without fail – usually somewhere that’s cool or aesthetic. (We feel attacked!) What if we did something a little different this time, like taking our Outfit of the Day pic in front of a contemporary CNY mural?

Tigercny2022 Mural Negeri Sembilan
By Skywork, at Seremban.

To spread the CNY cheer throughout Malaysia, Tiger Beer engaged with a few local artists to create exclusive Roar Together art murals so that we can enjoy even more Insta-worthy moments to welcome the Year of the Tiger! Here’s the list of locations you can find the Tiger murals at, including:

  • Good Timing Food Village, Kuala Lumpur (NesTwo)
  • Restoran Xin Shi Ji Court, Negeri Sembilan (Skywork
  • East Coast Food Court, Sabah (Wilson Ng)
  • Pisa Corner Cafe C/O Spice Pisa Cafe, Penang (Mr. Teh)
  • Pusat Makanan Gunung Rapat Enam Enam, Ipoh (Eric Lai)
  • Kambraduk Kopitiam, Melaka (Drewfunk)

Don’t forget to also check out Kwai Chai Hong’s Live Wild & Prosper urban art at Petaling Street too! Ends 15 February.

Tigercny2022 Kwai Chai Hong

Tigercny2022 Kwai Chai Hong Day Odd Rotated

Tigercny2022 Kwai Chai Hong Night Tiger Rotated

Tigercny2022 Kwai Chai Hong Day Tiger


3. Check out innovative CNY art installations at Pavilion KL by famous local artists

Tigercny2022 Art Talitha
Talitha. at the Tiger Beer CNY 2022 media launch.

Learning and art appreciation never stop, even during CNY. Instead of watching blockbuster Chinese movies or playing cards, why not check out some artwork with your loved ones this year?

From 10 January onwards, you and your family can head to the main entrance of Connection, Pavilion KL to check out Tiger’s “Roar Together” art installations, created by three up-and-coming artists of diverse backgrounds – Thomas Powell, Sheena Liam and Pamela Tan.

Tigercny2022 Sau 9873 Photobyallisamazing

Tigercny2022 Art Sheena

Tigercny2022 Art Connection


4. Giving designer ang paus to snazz up the prosperity!

Tigercny2022 Red Packet

Instead of giving your loved ones plain red ang paus, wouldn’t it be awesome to gift them ones that are so stylish it feels like a waste to throw them away? It’d be so flattering if they actually kept them as collectibles. 🤭

Tigercny2022 Special Ang Pau

In fact, these collectible Year of the Tiger ang paus by Tiger Beer are pretty cool! We definitely would keep them if we ever received them. The good news, is that it’s actually quite simple to get them: purchase RM88 worth of HEINEKEN Malaysia products at selected outlets* in Pavilion KL, and you have some gorgeous tiger ang paus to share the prosperity with, while stocks last.

*Participating outlets include Barbeque Nation, Hakata Ippudo, Michelangelo’s, Quivo, Rocku Yakiniku, The Barn and YuanLaoSi Hotpot. 


5. Glam it up with special CNY AR filters for IG Story

Tigercny2022 Qr Scan

In a world where we post Instagram Stories to remember pivotal moments of our lives, it seems fitting for us to include CNY-themed stickers and AR filters to liven up our memories, right?

If you’re wondering what filters to use, you can head on over to Connection, Pavilion KL to find various QR codes throughout the area – and even Tiger Beer cans and bottles! – to try out Tiger’s Augmented Reality (AR) Roaring Greetings.

You can interact virtually with a Tiger and even generate inspiring CNY greetings that you can share with friends and family! Ends 15 February.


Wow! So many new & trendy ways to celebrate the Year of the Tiger!

Tigercny2022 Game

As a matter of fact, all these activations are actually in conjunction with Tiger Beer Malaysia’s glorious The Year We ROAR Together campaign, to encourage Malaysians to uncage their inner tigers and go all out to pursue their dreams and goals in 2022! The Year of the Tiger is especially special for Tiger Beer, which is why they’ve lined up an abundance of activities and promotions to evoke the Tiger spirit within fans!

001. Son Heung Min
Tiger Beer brand ambassador/football icon Son Heung-Min is inspired to go after his boldest ambition yet – to win a major trophy for his country.

For starters, limited-edition Year of the Tiger bottles and cans have now hit the shelves nationwide, for fans to usher in the Lunar New Year celebrations!

Aside from the prosperous activations above, there are TONS of Tiger Beer goodies and cash prizes to be won this CNY too! Here’s what you can score:


Dine-in and be merry!

Tigercny2022 Promos

From now until 15 February, drinkers who purchase participating HEINEKEN Malaysia products at Chinese food courts, coffee shops and restaurants and stand to win attractive prizes such as:

  • 100g 99.9 gold Tiger bars
  • Ang paus worth RM888 and RM188
  • Exclusive Tiger Tiffin Carriers

All you have to do is check underneath the bottle caps for different variations of the word Tiger in Chinese to find out which prize you won!

You can also get these at participating hypermarkets and supermarkets when you stock up for CNY!

  • An exclusive Tiger Mahjong Set (for RM99 only): Simply purchase three cartons of either Tiger Crystal or Edelweiss, and you can buy this special mahjong set!
  • Limited-edition Tiger Tiffin Carrier: Purchase either three cartons of Tiger Beer or a carton of Tiger Beer and Tiger Crystal each at participating supermarkets and hypermarkets.

You can even redeem Heineken® Pop Up Cooler Bags when you purchase one carton of Heineken®, along with premium ang pau packets from Guinness for those who spend RM200 and above on Guinness products.


More places to win freebies at!

Tigercny2022 3D Screen
Tiger 3D screen at Pavilion KL

  • 7-Eleven, BilaBila Mart and myNEWS
    • Get RM5 Touch & Go e-wallet credits, plus stand to win Heineken® merchandise or RM88 worth of even more Touch & Go e-wallet credits.
    • Spend above RM22.88 on a single receipt on participating HEINEKEN Malaysia products.
    • Contest end date: 15 February
  • 99 Speedmart
    • Get RM20 worth of cash vouchers with every purchase of two cartons of participating HEINEKEN Malaysia products.
    • Get exclusive Glow-In-The-Dark Poker Cards with every purchase of one 12-can pack of Heineken®.
    • Contest end date: 15 February
  • Lotus’s
    • Win two units of 100g 99.9 Tiger gold bars and 700 units of the limited-edition Tiger Mahjong sets.
    • Spend RM200 and above on participating HEINEKEN Malaysia products
    • Contest end date: 20 January

*Only at selected outlets. While stocks last.

  • Drinkies.my
    • Get a sure-win scratch card with an entry to the ‘Wheel of Fortune’ game and stand to win prizes worth up to RM888,888!
    • Visit Drinkies.my for more details and terms and conditions.
    • Ends 28 February.


So many prizes to win, so little time! But no matter what you win, be sure to uncage your inner Tiger spirit this CNY and make your dreams become reality!

Sylvester Stallone Rocky

For more info on other Tiger Beer CNY 2022 promotions and activations, as well as the full list of participating outlets, check out their official website.

And remember guys, Tiger beers are meant for non-Muslims over the age of 21 only and you MUST always consume responsibly. Stay safe, but celebrate the new year heartily!

Source: Her World
Source: @_nestwo/IG
Source: Tenor GIF

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