The support of fans makes football the greatest game on the planet and with the most anticipated tournament of the year inching closer, the streets of the nation will soon be filled with sports buffs looking for the perfect brew to cheer on their favourite teams. As huge lovers of football, Carlsberg celebrates each and every football occasion by calling fans from all over to cheer for their teams and enjoy match-day gatherings, rewards and excitement.
With a track record of throwing some of the liveliest football viewing parties, Carlsberg will be activating more than 300 celebrations across sports bars, pubs, and eateries nationwide, giving soccer-crazed fans an avenue to cheer on their favourite teams on match days starting from November to mid-December as well as opportunities to bag themselves exciting prizes including the coveted Fizzics machine and exclusive jerseys.
For the bigger showdowns, greater excitement lies in-store at the ‘Cheers to the Fans’ events at Pavilion Bukit Jalil on the 2nd, 9th, 10th and 18th of December.
Not only will fans get to watch the game in an adrenaline-pumped arena, but there will also be fun games to keep football enthusiasts in high spirits including:
- ‘Cheers to the Fans’ station: assesses the vocal powers of fans
- ‘Cheers to the Managers’ station: where football lovers can showcase their gameplay strategies
- ‘Cheers to the Wingers’ station: for the ultimate photo shot
- ‘Cheers to the Commentators’ station: to test your football knowledge.
Die-hard fans who join all four viewing parties will also be rewarded with a free carton of Carlsberg products.
“Football lovers are dedicated, enthusiastic and keen to celebrate the sport while watching the most enigmatic football event. To Carlsberg, celebration is what we aspire to always do best and what better way to celebrate the game with football lovers than to make every game night a festive one,” stated Stefano Clini, Managing Director of Carlsberg Malaysia.
Carlsberg is also rewarding consumers with:
- Exclusive money-can’t-buy football jerseys: with purchase of RM120 worth of Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew on official e-commerce sites Shopee and Potboy
- RM5 eWallet Touch n’Go credit in West Malaysia or RM5 GrabPay credit over in East Malaysia: with purchase of RM20 or more on Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew in participating convenience stores
Both purchasing platforms also give consumers an opportunity to be in the running for Adidas Cash Vouchers worth RM500!
As tensions mount for all the football supporters out there, Carlsberg takes the soccer experience to the next level by being a part of the game with fans.
For more exciting news and information on the viewing parties, visit @CarlsbergMY on Facebook at www.facebook.com/CarlsbergMY for the latest updates!
And remember, as part of advocating responsible consumption, #CELEBRATERESPONSIBLY – if you drink, don’t drive.
Also read: Haute Cuisine and Refreshingly Smooth Carlsberg Smooth Draught Await Beer & Spicy Food Lovers!
