“Protect our animals before it’s too late” – WWF Creatively Uses Twitter’s Logo Change to Raise Awareness

Social media platform Twitter has undergone several changes since its takeover by billionaire Elon Musk last year, some of which don’t bode too well with its users.

The latest change saw the platform changing its branding and landing page to X, which may lead up to a super app consolidating various other services that have long been touted by Musk.

The change also saw the discontinuation of the iconic Twitter blue bird logo in favour of, well, the letter X, which is apparently Musk’s favourite letter in the alphabet. The billionaire had previously used the letter in his various other companies, including Tesla, SpaceX and Starlink.

While users are still adjusting to the new logo, one Non-Governmental Organisation (NGO) is cleverly taking advantage of the logo change to promote a cause that they’re fighting for.

We are of course talking about the World Wide Fund for Nature (WWF), the Swiss-based organisation that works in the field of wilderness preservation and the reduction of human impact on the environment.

Taking to, well, Twitter, the German arm of WWF created a campaign poster showing the historical changes to the social media platform logo from 2006 to the present day.

In the poster, the Twitter logo can be seen evolving from a realistic blue bird to simpler flat designs and eventually the new X logo in 2023.

At the bottom of the poster, WWF German wrote, ‘schütze unsere tierarten, bevor es zu spät ist’, which roughly translates to English as ‘Protect our animal species before it’s too late’.

In other words, WWF German used the Twitter logo evolution in a genius way to represent the gradual loss of an animal species, cleverly using the new X logo to mean extinction.

Schütze unsere Tierarten, bevor es zu spät ist!

Rund 1 Million echte Tierarten sind vom Aussterben bedroht➡️ https://t.co/c8waItKH1a #TwitterX pic.twitter.com/yIoZJ7qCcw

— WWF Deutschland (@WWF_Deutschland) July 28, 2023

The tweet has since gone viral with over 7,100 likes and more than 2,300 retweets as of the time of writing. It has also been reposted by countless users on various social media platforms who praised the campaign’s creativity.

In the tweet, WWF German also shared that approximately 1 million real animal species are threatened with extinction and attached a link to a webpage elaborating on the serious issue.

Now, that’s how you grab the attention of the public. I don’t know about you, but the individual who proposed the idea should get a raise! 

So, what do you guys think of WWF’s viral poster? What’s the most creative ad campaign you’ve ever encountered? Share your thoughts with us in the comments.

Also read: Meta’s Twitter Rival Threads Gains Over 30mil Users Since Launch & Elon Musk Wants to Sue Them