A Chinese pork noodle chain in Malaysia recently received a “love letter” from the Ministry of Domestic Trade and Cost of Living (KPDN) after receiving multiple complaints about the price hike at the premises.
The restaurant’s pork noodles went up from RM8.50 to RM RM15.50 a bowl.
On its Facebook page, the restaurant shared the notice the management received from KPDN, who gave the restaurant a stern warning for not stating the full prices on the menu, which excluded the SST and the service charges.
KPDN has given the restaurant time to update the pricing on its menu.
In its statement, the restaurant acknowledged the feedback from the patrons, who were baffled by the skyrocketed price for a bowl of pork noodles. The restaurant’s management also admitted to having felt upset by the price hike more than anyone else.
“We use high-quality Omega pork”
The restaurant stated that within just one year, the price of pork has increased over 10 times. According to them, it went up to RM26 per kg from RM11 per kg.
Unfortunately, the main ingredient was not the only hike they had to take into account.
“Our shop rental is now RM13,500 a month. It was only RM8,000. The monthly salaries for our employees are now RM3,000. It was RM1,500.”
“As for other ingredients and raw materials, the prices go up and up.”
The restaurant also clarified that they use high-quality Omega pork, in which its capital is 10% more than regular pork.
“The pork has to be veterinary-certified before we serve it to you. There’s more than just cooking in every bowl of pork noodles.”
What about reducing the capital or serving a lesser portion?
The restaurant admitted that they have received such suggestions multiple times but insisted on maintaining their standard of procedures. Every customer gets 100 grams of pork with the noodles at the same portion, so that everyone leaves with a satisfied stomach.
As a food vendor, the restaurant expressed the happiest moment – when customers finished the noodles and soup and left the place happily.
“In every bowl of pork noodles, we emphasise quality, not profits.”
What do you think of the price hike? How do you cope with the high cost of living today?
Also read: Shah Alam Food Festival Vendor Explains Why His Satay Costs Up to RM24.90 Just For 3 Sticks
