Connect with us


The Largest adidas Store in Southeast Asia Just Opened In Sunway Pyramid Offering Customisation Services & MORE!


Adidas Ft Img 2
Source: adidas

adidas never stops striving to meet the different needs of every consumer across all age groups, ranging from sports performance to style and fashion. This time, after months of revamping their brand center in Sunway Pyramid, adidas is back with a HUGE surprise to provide the BEST OF SPORTS to consumers via Product Innovation, a Sustainability Zone, Hyper Localisation, and a Customisation Zone.

The LARGEST adidas Brand Center in Southeast Asia is finally launching in Sunway Pyramid on 1st December 2021!

Img 1065

Best Of Sports Launch Zone

The adidas Brand Center Sunway Pyramid aims to become a one-stop destination for consumers across Malaysia who are in search of the latest adidas products. Spreading across 1,575 sqm, the brand center consists of two floors with in-store escalators to ease the navigation of customers. Here’s what the massive, two-storey adidas Brand Center has to offer:


1. Product Innovation with extended sportswear & apparel

Following the adidas Brand Center Sunway Pyramid relaunch, adidas has extended its range of sports shoes and apparel. Upon entering the store, you will be greeted by the Best of Sports launch zone which showcases the different sportswear available in store for men and women. Other than the usual footwear and apparel for training, running, basketball, and football, there are also some newly added sportswear curated for tennis and golf! What’s more, if you’re a fan of adidas endorsed basketball or football players, you can now find their merchandise here!

Footwear Wall
Footwear Wall

Basketball Collection
Basketball Collection

Sports aside, adidas is never out of style! To cater to fellow Malaysian fashionistas, this brand center features a wide range of apparel from adidas special collections too. For both men and women, there are Graffiti Tee Walls, a Jeremy Scott Collection, and an Originals Zone. As for young athletes, there will be a Lego Collection, Marimekko Collection, Disney Collection, and even Marvel Collection!

Graffiti Tee Wall
Graffiti Tee Wall

Young Athlete Zone
Young Athlete special collections


2. Inclusive Women’s Area

Continuing the emphasis and focus on women’s category, the women’s zone at adidas Brand Center is decked in a pink and warm tones symbolising femininity, elegance, and empowerment.

Women Sports Performance Zone
Women Sports Performance Zone

Other than the extended sportswear selection, the women’s section also features a sports bra display wall that offers a wide selection of sports bras for different sports. Additionally, to cater to modest athletes, adidas also provides a range of sports hijabs that are airy and comfortable!

Women S Originals Zone
Women’s Originals Zone


3. In-store customisation stations

Wouldn’t you love to own unique adidas sportswear that nobody else would have? The customisation service provided in this adidas Brand Center is definitely a dream come true for many Malaysians! As long as you have your receipts from any adidas outlet, customers from across Malaysia are all eligible to customise their adidas products in this brand center.

The customisation services provided include:

  • Vinyl heat transfer
  • Direct to garment printing
  • Embroidery services,
  • Accessories, and more.

All of which can be done on not just shoes but also apparel! Since the customisation process typically takes about 30 – 45 minutes, there will be a waiting lounge right next to the customisation counters for customers to sit back and relax.

Customisation Zone
Customisation Zone


4. Informative Sustainability Zone

Let’s not forget that adidas is all about saving our oceans too! Their partnership with Parley for the Oceans since 2015 opens the doors to environmentally friendly, innovative footwear concepts. Throughout their continuous effort in reducing carbon footprints, adidas has crafted over 30 million pairs of shoes using Parley Ocean PlasticTM by the end of 2020. Besides, recycled polyester accounts for more than half of polyester used in adidas products, and the brand is looking to entirely cut out virgin polyester by 2024!

When you visit the adidas Brand Center Sunway Pyramid, don’t forget to check out the informative Sustainability Zone that exhibits the process of turning marine plastic waste into primeblue high-performance recycled material. The furnishing in the Sustainability Zone is made of reclaimed wood and recycled yarn to further support the commitment!

Sustainability Zone
Sustainability Zone


5. Hyper-Localisation through collaboration with Valen Lim

To support our local artists, adidas has collaborated with Valen Lim, a graphic designer and illustrator from Penang, in conjunction with the brand center launch. Tomorrow, the products of their collaboration, such as logos, art prints, and several functional pieces in the brand center will be unveiled on the second floor. Show your support by dropping by the adidas Brand Center Sunway Pyramid!

Prepare to be impressed by the hyper-localised experience zones in the store where there will be Malaysian kopitiam-inspired adidas Trefoil logo, store signages, and art prints. Remember to also check out the adidas kopitiam-styled menu on the community table, as well as the typical kopitiam blinds with imprinted adidas footwear series, where you can take super aesthetic photos! 

Community Table By Valen Lim
adidas Community Table by Valen Lim

Valen Customised Blinds
adidas Trefoil Logo Blinds by Valen Lim

Don’t you think this is the coolest adidas Brand Center ever launched?! Let us assure you that the brand center looks way more impressive in person! See for yourself tomorrow in Sunway Pyramid! The good stuff isn’t bound by the store. To celebrate the relaunch, adidas prepared even more surprises for us!


  • Lion Head at Sunway Pyramid 

During the launch, head to Sunway Pyramid to see the gigantic, eye-catching adidas medal around the lion’s neck! There is also a giant Boost box right in front of the lion, where you can take extremely cool photos for your Instagram!

Sunway Pyramid Lion Head With Adidas Medal Of Honour
Sunway Pyramid Lion head with adidas Medal of Honour


  • adidas athlete @ Main Concourse

Have you seen the giant adidas athlete dashing above the track heading towards the adidas Brand Center in the main concourse of Sunway Pyramid?! It’s more than just impressive decor! There are adidas QR codes pasted on the floors and railings around the main concourse. All you have to do is:

  1. Scan the QR code
  2. Point your phone towards the adidas athlete
  3. Play the best of sports boost Game

If you take part, you’ll stand a chance to win exciting rewards! If you’re one of the lucky winners, remember to redeem your rewards in-store before 12th December 2021!

6 2
adidas mannequin at Sunway Pyramid


We don’t know about you, but we’re definitely in love with this new adidas Brand Center at Sunway Pyramid! For more information regarding the adidas Brand Center Sunway Pyramid and campaign, don’t forget to follow adidas on Instagram and Facebook , and visit the adidas official website.

What do you love most about this adidas Brand Center? Let us know in the comments below!

Source: adidas
Source: adidas
Source: adidas
Source: adidas
Source: adidas
Source: adidas
Source: adidas
Source: adidas
Source: adidas
Source: adidas
Source: adidas
Source: adidas
Source: adidas

Just In

Collage 15 3 Collage 15 3
News3 hours ago

149 Immigrants Reportedly Die In Sabah Detention Depot In Last 18 Months, Politician Responds

Recently, a report by the Indonesian NGO titled ‘Like In Hell’ claims that immigrants held at a detention depot in...

My Post 2022 06 29T171355.246 My Post 2022 06 29T171355.246
News4 hours ago

WATCH: Group In Sri Petaling Riot & Damage Cars In Fight, PDRM Investigates

Twenty individuals suspected of being involved in a fight on Monday at Jalan Radin Bagus, Sri Petaling, are being hunted...

Collage 13 4 Collage 13 4
News1 day ago

Blood Donation Campaign in JB Allegedly Gives Away Pork-Flavoured Instant Noodles, PDRM Investigates

A present must occasionally be appropriate to prevent any unintended misconceptions. A recent blood drive in Johor Bahru came under...

Collage 10 4 Collage 10 4
News1 day ago

M’sian Suffocates His 16-Year-Old Lover To Death With A Pillow Out Of Jealousy; PDRM Arrests Him

A healthy relationship is made up largely of trust and understanding in addition to communication, which is another essential component....

Pm Shirt Pm Shirt
News3 days ago

“That’s my salary for 3 months,” Netizens React To This RM6900 Burberry Shirt That The PM Wears

Netizens are talking about Malaysia’s prime minister Ismail Sabri’s shirt again, this time, it’s an RM6,900 red shirt from Burberry....

Feat Image Largest Subsidies Feat Image Largest Subsidies
News3 days ago

Finance Minister: Govt To Give RM77.3 Billion In Subsidies For The Rakyat This Year, Largest In History

Finance Minister Tengku Datuk Seri Zafrul Abdul Aziz has revealed that the projected consumption subsidy expenditure so far for 2022...

Subs Ft Subs Ft
News3 days ago

“Do not remove subsidy or we will take it to the streets,” IIUM & UM Student Unions To The Govt

In a joint statement, the IIUM Student Union and University Malaya Students’ Union urge the government to eliminate the action...

Feat Image Govt Remain Subsidies Feat Image Govt Remain Subsidies
News4 days ago

PM: Electricity, Water Tariffs in Peninsula M’sia Unchanged, Price Ceiling For Chickens Won’t Be Abolished

Prime Minister Datuk Seri Ismail Sabri Yaakob has announced that the government will track back its decisions and will not...


Latest Videos