adidas never stops striving to meet the different needs of every consumer across all age groups, ranging from sports performance to style and fashion. This time, after months of revamping their brand center in Sunway Pyramid, adidas is back with a HUGE surprise to provide the BEST OF SPORTS to consumers via Product Innovation, a Sustainability Zone, Hyper Localisation, and a Customisation Zone.
The LARGEST adidas Brand Center in Southeast Asia is finally launching in Sunway Pyramid on 1st December 2021!
The adidas Brand Center Sunway Pyramid aims to become a one-stop destination for consumers across Malaysia who are in search of the latest adidas products. Spreading across 1,575 sqm, the brand center consists of two floors with in-store escalators to ease the navigation of customers. Here’s what the massive, two-storey adidas Brand Center has to offer:
1. Product Innovation with extended sportswear & apparel
Following the adidas Brand Center Sunway Pyramid relaunch, adidas has extended its range of sports shoes and apparel. Upon entering the store, you will be greeted by the Best of Sports launch zone which showcases the different sportswear available in store for men and women. Other than the usual footwear and apparel for training, running, basketball, and football, there are also some newly added sportswear curated for tennis and golf! What’s more, if you’re a fan of adidas endorsed basketball or football players, you can now find their merchandise here!
Footwear Wall
Basketball Collection
Sports aside, adidas is never out of style! To cater to fellow Malaysian fashionistas, this brand center features a wide range of apparel from adidas special collections too. For both men and women, there are Graffiti Tee Walls, a Jeremy Scott Collection, and an Originals Zone. As for young athletes, there will be a Lego Collection, Marimekko Collection, Disney Collection, and even Marvel Collection!
Graffiti Tee Wall
Young Athlete special collections
2. Inclusive Women’s Area
Continuing the emphasis and focus on women’s category, the women’s zone at adidas Brand Center is decked in a pink and warm tones symbolising femininity, elegance, and empowerment.
Women Sports Performance Zone
Other than the extended sportswear selection, the women’s section also features a sports bra display wall that offers a wide selection of sports bras for different sports. Additionally, to cater to modest athletes, adidas also provides a range of sports hijabs that are airy and comfortable!
Women’s Originals Zone
3. In-store customisation stations
Wouldn’t you love to own unique adidas sportswear that nobody else would have? The customisation service provided in this adidas Brand Center is definitely a dream come true for many Malaysians! As long as you have your receipts from any adidas outlet, customers from across Malaysia are all eligible to customise their adidas products in this brand center.
The customisation services provided include:
- Vinyl heat transfer
- Direct to garment printing
- Embroidery services,
- Accessories, and more.
All of which can be done on not just shoes but also apparel! Since the customisation process typically takes about 30 – 45 minutes, there will be a waiting lounge right next to the customisation counters for customers to sit back and relax.
Customisation Zone
4. Informative Sustainability Zone
Let’s not forget that adidas is all about saving our oceans too! Their partnership with Parley for the Oceans since 2015 opens the doors to environmentally friendly, innovative footwear concepts. Throughout their continuous effort in reducing carbon footprints, adidas has crafted over 30 million pairs of shoes using Parley Ocean PlasticTM by the end of 2020. Besides, recycled polyester accounts for more than half of polyester used in adidas products, and the brand is looking to entirely cut out virgin polyester by 2024!
When you visit the adidas Brand Center Sunway Pyramid, don’t forget to check out the informative Sustainability Zone that exhibits the process of turning marine plastic waste into primeblue high-performance recycled material. The furnishing in the Sustainability Zone is made of reclaimed wood and recycled yarn to further support the commitment!
Sustainability Zone
5. Hyper-Localisation through collaboration with Valen Lim
To support our local artists, adidas has collaborated with Valen Lim, a graphic designer and illustrator from Penang, in conjunction with the brand center launch. Tomorrow, the products of their collaboration, such as logos, art prints, and several functional pieces in the brand center will be unveiled on the second floor. Show your support by dropping by the adidas Brand Center Sunway Pyramid!
Prepare to be impressed by the hyper-localised experience zones in the store where there will be Malaysian kopitiam-inspired adidas Trefoil logo, store signages, and art prints. Remember to also check out the adidas kopitiam-styled menu on the community table, as well as the typical kopitiam blinds with imprinted adidas footwear series, where you can take super aesthetic photos!
adidas Community Table by Valen Lim
adidas Trefoil Logo Blinds by Valen Lim
Don’t you think this is the coolest adidas Brand Center ever launched?! Let us assure you that the brand center looks way more impressive in person! See for yourself tomorrow in Sunway Pyramid! The good stuff isn’t bound by the store. To celebrate the relaunch, adidas prepared even more surprises for us!
- Lion Head at Sunway Pyramid
During the launch, head to Sunway Pyramid to see the gigantic, eye-catching adidas medal around the lion’s neck! There is also a giant Boost box right in front of the lion, where you can take extremely cool photos for your Instagram!
Sunway Pyramid Lion head with adidas Medal of Honour
- adidas athlete @ Main Concourse
Have you seen the giant adidas athlete dashing above the track heading towards the adidas Brand Center in the main concourse of Sunway Pyramid?! It’s more than just impressive decor! There are adidas QR codes pasted on the floors and railings around the main concourse. All you have to do is:
- Scan the QR code
- Point your phone towards the adidas athlete
- Play the best of sports boost Game
If you take part, you’ll stand a chance to win exciting rewards! If you’re one of the lucky winners, remember to redeem your rewards in-store before 12th December 2021!
adidas mannequin at Sunway Pyramid
We don’t know about you, but we’re definitely in love with this new adidas Brand Center at Sunway Pyramid! For more information regarding the adidas Brand Center Sunway Pyramid and campaign, don’t forget to follow adidas on Instagram and Facebook , and vis
What do you love most about this adidas Brand Center? Let us know in the comments below!
