[TEST] “It’s been 40 YEARS?!” M’sians are Nostalgic About How Much 7-Eleven Has Changed Over the Years

Can you believe it’s been 40 years since 7-Eleven came into our lives? ? Whether it’s topping up our prepaid card at the nearest 7-Eleven outlet after school, browsing the neighbourhood bulletin board for rooms to rent, or stocking up on ice in the middle of the night (for reasons), 7-Eleven really became a community stop for every Malaysian in every area.

When you’ve been around for as long as 7-Eleven have, you know that change is inevitable – and they’ve changed SO MUCH over the years (for the better, of course)! Think you can remember all the cool ways that 7-Eleven has evolved over the years? Then let’s go through them together!

1. The year is 2021: 7-Eleven opens their first ‘café’! 

7-Eleven’s Flagship Store at Bandar Puteri Puchong, Selangor

Who had the chance to visit 7-Eleven’s very first 7CAFé outlet at Menara TA One, KL THREE years ago? (It’s been that long dy, ke?) If you didn’t manage to visit their first café, fret not. They have since opened up more than 300 7CAFé outlets operating across the country! This means you can probably find a 7CAFé located near you where you can grab freshly-made coffee and hearty Ready-to-Eat Meals whenever you’re craving for them. Not to mention these cafés are like ‘safe havens’ where we can just chill out and take a breather~

And to further show how much thought and care 7-Eleven has put into easing our lives, they’ve since improved the quality and variety of 7CAFé’s famed Ready-To-Eat Meals by not only appointing newly-established QVI Foods Sdn Bhd as their new central kitchen, but also enlisting the help of the talented Chef Riza to be 7-Eleven’s Executive Chef. So no matter how busy we are, we can still fill up our tum tums with delicious AND filling Ready-To-Eat Meals, pastries, and more!

Chef Riza

Ever noticed how the food offerings in 7-Eleven always tasted so fresh? That’s because they launched their very own chilled distribution centre in 2022, which ended up optimising delivery timelines and preserving the freshness of its products better – they even formed long-term partnerships with around 160 local producers and suppliers to ensure continuous supply of fresh raw ingredients to serve Malaysians with. So thoughtful ah!

2. Fulfilling both timeless and newest needs of Malaysians

No matter our age, we’ve always had fond memories of 7-Eleven’s signature Slurpee as the perfect remedy to our sweltering climate (alongside their abundance of around 2,500 products available at each outlet for every need). ?

While 7-Eleven is NEVER taking that off the menu (or we’ll get our pitchforks, probably), they’ve added more premium products (SKUs) like 7-Eleven Potato Chips Hot & Spicy, 7-Eleven Caramel Popcorn and 7-Eleven Mocha Latte (240ml) with better prices and quality to better fulfil our needs, totalling up to around 200 unique products of varying categories in EACH 7-Eleven. We really can get everything we need from snacks and pet food to even toiletries at 7-Eleven!

Plus, 7CAFé by 7-Eleven recently unveiled over 30 new food products featuring local flavours to simplify Malaysians’ mealtimes, ranging from wholesome Ready-To-Eat Meals to nutritious Sandwiches and Onigiris. Whether you’re craving for Nasi Goreng Kampung, Onigiri Salmon Teriyaki or Japanese Egg Mayo Sandwich, there’s definitely something for every taste buds!

In fact, you can also redeem a 7-Eleven Tiffin Carrier (available exclusively at 7CAFé) just by shopping at 7CAFé. Simply spend a minimum of RM15 in a single receipt at 7CAFé to earn one e-stamp on your My7E app – once you’ve amassed seven e-stamps, you’re eligible to redeem this limited-edition tiffin carrier!

3. 7-Eleven: Always there for us since 1984

40 years is a long, long time, and 7-Eleven has proven themselves to really be there for us in our times of need. From letting us stock up on last-minute essentials to giving us a place to sate our midnight munchies, we know we can always count on them any time, any day.

And to invite us to celebrate their 40th anniversary, 7-Eleven is hosting various limited-time discounts, merchandise and contests for Malaysians to take part in from now until 28 July.

a) 7-Eleven 40th Anniversary Limited Collection 

Stopping by 7-Eleven soon? Don’t forget to enjoy limited-time PWP deals and pair ANY purchases you’re making with limited-edition 7-Eleven merchandise, now available nationwide: 

• 40th Anniversary Cup: Designed with 7-Eleven elements, available for only RM10.
• 40th Anniversary Tupperware with Raisin Cake: Limited edition containers made in partnership with Tupperware, available for just RM29.
• 7-Eleven Building Block Set: Limited-edition building block set which is a replica of 7-Eleven’s flagship store in Bandar Puteri Puchong, for only RM40.

Promo ends 28 July. While stocks last.

b) HUGE savings with up to 40% OFF

From now until 28 July, you can enjoy BIG discounts of up to 40% on the many products sold at 7-Eleven, including these items:

c) Quick meals just got better!

Level up your quick lunch or dinner with a slew of deals from 7-Eleven that’ll fill up your tummy (and soul), such as:

• Meal Deals: Pair any Ready-To-Eat Meal with a 16oz Slurpee for only RM6.90. Or you can get any Ready-To-Eat Meal with a Mango Passion/Mix Mango Passion & Chocolate​ Soft Serve Cone for only RM7.90.

• RM3 Deals: Get Onigiri for only RM3 each.

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• RM4 Deals: Get 7CAFé Mango Passion/Mix Mango Passion & Chocolate Soft Serve Cup or 7CAFé White Bread Sandwich​ for only RM4 each.

• Manis Deals: Get 20% OFF selected desserts, including Matcha Parfait, Rare Cheese Cake, and Melon Hokkaido Mochi.

These deals are available at all 7CAFé stores, and selected 7-Eleven Stores.

d) Win big with 7-Eleven x MyDebit Wave & Win contest

The promos don’t end there! Just by spending a minimum of RM15 in a single receipt via MyDebit at 7-Eleven, you can join the 7-Eleven x MyDebit Wave & Win contest and stand a chance to win up to RM100,000 worth of prizes, including iPhone 15 Pro (256 GB), Sony 4K TV, and Dyson vacuum cleaner.

Don’t forget to keep your receipt as proof of purchase and submit your entries here. Contest ends 31 August.

e) Game on with 7-Eleven’s very own AR games! 

It’s not all just goodies though! 7-Eleven is also inviting everyone to play their 40th anniversary AR games, Wonderland, on Instagram for a chance to win delightful prizes like a Dyson Supersonic Hair Dryer, PlayStation®5, LG 4K UHD Smart TV – just to name a few. There are four AR games you could explore, namely Cafestival, 7-Verse, Slurpee Splash and Soft Scrapers.

Here’s how you can join in the fun:

1. Play the AR game.
2. Post your game completion on IG story & tag @7elevenmalaysia.
3. DM @7elevenmalaysia a screenshot of your IG Story with your IG handle shown.
4. You’re in the running to win prizes!

One winner will be announced biweekly on their socials so stay tuned for the (hopefully) good news! Contest ends 28 July.

Whether you’re a millennial, Gen X, Gen Z or any other generation, let us all head over to our nearest 7-Eleven outlet soon and grab a Slurpee for old times’ sake this 40th anniversary?

For more info, visit 7-Eleven’s official website, or follow them on:

• Instagram
• Facebook
• TikTok
• X (Twitter)