Malaysia’s largest Thai cultural celebration is set to make a highly anticipated return as the Malaysia’s Premier Songkran Festival 2026 takes over the Ground Floor Forecourt, Outdoor Car Park of 1 Utama Shopping Centre from 9 to 19 April 2026.
Jointly organised by the Royal Thai Embassy in Kuala Lumpur, in collaboration with EQ Solutions, the 11-day festival continues to strengthen cultural diplomacy, tourism exchange, and people-to-people ties between Malaysia and Thailand.
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Now in its fourth consecutive year at 1 Utama, the festival has established itself as a key cultural highlight on Malaysia’s event calendar, drawing tens of thousands of visitors annually. This year,
organisers are projecting an impressive turnout of over 80,000 visitors, reinforcing its position as a major regional attraction.
Celebrating Thailand’s Most Iconic Festival
Rooted in Thailand’s rich cultural heritage, Songkran marks the Thai New Year and symbolises renewal, blessings, and unity. Known globally for its joyous water-splashing traditions, the festival brings communities together in a spirit of celebration and goodwill.
YB Tuan Gobind Singh Deo making his welcoming speech
The event was graced by Yang Berhormat Tuan Gobind Singh Deo, Minister of Digital, Malaysia, who delivered his welcoming address. YB emphasised that “For generations, our people have moved across borders, in the north of our peninsula especially, the connection is not something written in agreements – it is something lived, daily and naturally.”
“Such a bond cannot be manufactured. It grows over time, through trust, respect, and shared experiences. This is a reflection of cultural diplomacy.”
Her Excellency Ms Lada Phumas delivering her Keynote Address
The Opening Ceremony was officiated by Her Excellency Ms. Lada Phumas, Ambassador of Thailand to Malaysia, who stated that “Songkran is more than a celebration—it is a reflection of Thailand’s spirit of warmth, generosity, and unity. We are proud to bring this meaningful tradition to Malaysia, where it continues to strengthen the deep cultural and people-to-people ties between our two nations. Festivals like this not only celebrate heritage but also play an important role in inspiring travel, fostering mutual understanding, and bringing our communities closer together.” Ms Teo Chui Ping, Managing Director of 1 Utama Shopping Center, was also present.
Media and guests attending the Opening Ceremony also experienced key cultural highlights, including:
Rod Nam Dam Hua (Water-Pouring Ceremony)
Ram Wong Rerng Songkran (Thai Songkran Dance)
Len Nam (Water-Splashing Festivity)
A Festival Experience Like No Other
At the heart of the celebration is a bustling Thai street market featuring 50 curated booths, including over 40 authentic Thai food vendors alongside desserts, beverages, fashion, lifestyle products, and carnival attractions.
Festival-goers can indulge in beloved Thai favourites such as Pad Thai, Tom Yum, Som Tam, mango sticky rice, and Thai iced tea, delivering an immersive street food experience reminiscent of Bangkok’s vibrant night markets.
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“We warmly welcome everyone to experience the joy and excitement of Songkran right here at 1 Utama. This festival is designed to bring people together—families, friends, and communities—to celebrate, connect, and create meaningful memories. We hope visitors will not only enjoy the festivities but also feel inspired by the richness of Thai culture and hospitality,” said Jo Vin Chuah, EQ Solutions Director.
11 Days of Thai Music, Food and Festive Fun
Festival highlights include:
- Daily Songkran water-play (5 PM to 11 PM)
- Daily Thai live band performances (5 PM to 9 PM)
- Nightly DJ sessions (9 PM to 11 PM)
- Thai Kids Fashion Show on 11 April (3 PM to 5 PM)
- Daily Interactive games and water activities (5 PM to 11 PM)
- Daily authentic Thai street food bazaar (12 PM to 12 AM)
Driving Tourism and Regional Connections
Left to right: Jo Vin Chuah (Director of EQ Solutions), YB Tuan Gobind Singh Deo (Minister of Digital, Malaysia), Her Excellency Ms Lada Phumas (Ambassador of Thailand to Malaysia) and Ms Teo Chui Ping (Managing Director of 1 Utama Shopping Center).
As Malaysia and Thailand continue to strengthen bilateral relations, events such as the Songkran Festival play an increasingly important role in boosting tourism flows and enhancing cultural understanding across borders.
The festival not only celebrates Thai heritage but also serves as a platform to promote Thailand as a preferred travel destination among Malaysians and international visitors alike.
📅 Festival Dates: 9 – 19 April 2026
🕛 Festival Hours: 12:00 PM – 12:00 AM
🎟️ Admission: Free Entry
Also read: Tomorrowland Announces Its First-Ever Asia Festival in Thailand! Here’s Everything You Should Know
