Saudi Arabia Will Lift Its Ban on Alcohol Sales & Consumption in 2026 to Boost International Tourism

Saudi Arabia is reportedly set to lift its 73-year ban on the sale and consumption of alcohol in the country next year under a strict licensing system.

Under the new framework, around 600 locations across the Kingdom will be permitted to sell beer, wine and cider, as part of the country’s wider efforts to boost international tourism and prepare for major global events that it will be hosting.

Among the upcoming international events that the Kingdom is hosting are Expo 2030 and the FIFA World Cup 2034.

Saudi Arabia will lift its ban on alcohol sales and consumption in 2026

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According to Saudi Moments, the 600 locations include 5-star hotels, high-end resorts, diplomatic areas and tourist developments such as Neom, Sindalah Island and the Red Sea Project.

However, the new regulation will still bar drinks with more than 20% alcohol content, such as spirits, from being sold. 

Furthermore, only tourist and expatriate-focused areas are allowed to sell and consume alcohol, with the ban still in place in public places, homes and retail stores.

The sale of alcoholic beverages will only take place under controlled environments, with licensed service staff and clear operational rules enforced to ensure they’re handled responsibly and respectfully.

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The move is part of Saudi Arabia’s Vision 2030

This upcoming alcohol licensing system is part of the many reforms Saudi Arabia is introducing under its Vision 2030.

Specifically, the country is planning to reduce dependence on oil and develop other sectors such as tourism, entertainment and hospitality.

Accordingly, Saudi authorities are learning from the success of similar policies in neighbouring countries such as the UAE and Bahrain, where regulated alcohol access has contributed to stronger tourism numbers and international business interests.

Saudi Arabia is hopeful that the new policy will create jobs and attract global hotel brands and event organisers while maintaining its Islamic and cultural values, as well as social norms.

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So, what do you guys think of this upcoming policy change in Saudi Arabia? Share your thoughts with us in the comments. 

Also read: 26yo Man in Klang Tries to Smuggle Untaxed Alcoholic Beverages Worth Over RM10k Using School Van, Gets Arrested