fbpx
Connect with us

Announcement

Run For The Oceans! ADIDAS Invites Malaysians To Help End Plastic Waste Through Running

Published

Adidas Ft
Source: adidas | Provided to WOB

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Ahead of World Oceans Day on 8 June, adidas is harnessing the power of sport and using it as a force for change, inviting the world to unite and Run for the Oceans once again.

From 28 May – 8 June, adidas x Parley Run for the Oceans returns for a fourth year, continuing its commitment to urgently address the devastating levels of marine plastic pollution in the oceans.

Image 1

Since 2015, adidas has made more than 30 million pairs of shoes with Parley Ocean Plastic – plastic waste intercepted on beaches and coastal communities, preventing it from polluting the oceans. But whilst progress has been made on the journey towards a more sustainable future, there is still work to be done in reducing marine plastic pollution.

Image 8

Empowering runners worldwide to make a difference, for every kilometre ran between 28 May – 8 June via the adidas Running app, adidas and Parley will clean up the equivalent weight of 10 plastic bottles, up to a maximum of 500,000 lbs of marine plastic waste from beaches, remote islands, and coastlines.

“As a global brand, and as global citizens, we have a big role to play in conserving the oceans and our planet. It is our responsibility to use our platforms, products, and voices to not just raise awareness, but to put into effect real action. In just three decades, the world’s oceans could contain more discarded plastic than fish if we don’t act now – only by working together and uniting can we end plastic waste, said Alberto Uncini Manganelli, GM Running & Credibility Sports at adidas

Image 7

To date, adidas x Parley Run for the Oceans has united over 3 million runners around the world, collectively clocking up 25.5 million KMs and raising $2.5 million to help Parley develop its initiatives and educational programs in the fight against marine plastic pollution. In 2019, 92 schools were enrolled in the program and are now education hubs, as well as plastic interception points for the local community. As a result, 70,000 kids and their families participated in the program.

“More than a run or awareness campaign, Run for the Oceans has evolved into a powerful impact platform, one that inspires and empowers millions of people worldwide to unite around a common goal and support the oceans through sport, boosting the Parley movement through actual movement. And more than a partner, adidas has been a true ally, the family member we so urgently needed on our side to prove that industry can be the key that scales and accelerates solutions to the massive environmental problems we face. We believe that collaboration, creativity, and eco-innovation is the winning formula to save our oceans and end the global plastic crisis threatening the natural world, our own health and our future. Everyone who joins the run helps drive this vision forward,” said Cyrill Gutsch, CEO and Founder of Parley

Image 2

But this is just the beginning of the global initiative. As announced as part of adidas’ strategy ‘Own the Game’ in March (2021), Run For The Oceans will be further expanded to create a more inclusive digital and physical community space. By 2025, adidas aims to achieve cumulative participation of 40 million people.

Unite and Run for the Oceans between May 28 – June 8 by signing up and tracking your runs via the adidas Running app. For every kilometre run, adidas will clean up the equivalent weight of 10 plastic bottles, up to a maximum of 500,000 lbs. For more information and to sign up, visit adidas.com.my/runfortheoceans.

Image 9

Follow the conversation at @adidasrunning on Instagram, Facebook and Twitter, using #RunForTheOceans and #adidasParley.

For more information on the latest adidas products, visit:  

Official website: www.adidas.com.my

Facebook: www.facebook.com/adidasMY

Instagram: www.instagram.com/adidasmy, or follow our official hashtag: #adidasMY

 

Note: In view of the current COVID-19 situation in Malaysia, we urge the public to run responsibly while adhering to Standard Operating Procedures (SOP) outlined by Majlis Keselamatan Negara (MKN)

 

Also read: Meet Jaemy Choong, The Artist Behind The Amazing Artwork At Adidas’ Largest Flagship Store In Malaysia

Page 1


Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Just In

Collage 33 Collage 33
News2 hours ago

M’sian Billionaire Loses RM21 Million to Macau Scam, Largest Fraudulent Case Targeted at a Person

Scams are as old as time and you would think that we have grown familiar enough with them to avoid...

Collage 10 2 Collage 10 2
News4 hours ago

Policeman Uses Mobile Phone While Driving on Federal Highway, PDRM Calls Him in & Issues a Summon

It’s not only illegal to be on the phone with your hands on the wheel but it also endangers other...

My Post 42 My Post 42
News5 hours ago

Prices of Necessities May Increase by up to 60% Next Month

There have been a lot of factors that have led to an increase in the prices of goods. The prices...

Collage Final 1 2 Collage Final 1 2
News23 hours ago

Malaysia Ranked 8th Most Dangerous Country to Drive in With Road Traffic Death Rate of 22.5

We all know how dangerous driving in Malaysia can be but how do we rank out of the other countries...

Collage 6 2 Collage 6 2
News1 day ago

Pieces of Stone Statue Fall From Gopuram of Ipoh Temple, Kills A Woman & Injures 2 Others

A woman in Ipoh met her tragic & unfortunate death yesterday (15 May) during a ritual ceremony in a temple....

Collage 31 Collage 31
News1 day ago

M’sian Family Shocked to Find That Their New House in Ipoh Had Collapsed Due to Landslide

A local family of five was recently shocked to find that a section of their new home in Taman Sri Perkasa...

Ft Ip Ft Ip
News1 day ago

PDRM has Thousands of IP Addresses Linked to Child Porn But Lack Manpower to Act on Them

It’s a scary world out there as cases of sexual crimes as well as child porn have unfortunately increased. Recently,...

Feat Image Abang Johari Norway Wealth Fund Feat Image Abang Johari Norway Wealth Fund
News3 days ago

Sarawak To Establish Its Own Sovereign Wealth Fund, Hopes To Replicate Norway’s Success

Sarawak Premier Tan Sri Abang Johari Tun Openg has announced that the territory is currently in serious talks with Norway...

Announcement

Latest Videos



TRENDING TODAY