fbpx
Connect with us

Announcement

Run For The Oceans! ADIDAS Invites Malaysians To Help End Plastic Waste Through Running

Published

Adidas Ft
Source: adidas | Provided to WOB

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Ahead of World Oceans Day on 8 June, adidas is harnessing the power of sport and using it as a force for change, inviting the world to unite and Run for the Oceans once again.

From 28 May – 8 June, adidas x Parley Run for the Oceans returns for a fourth year, continuing its commitment to urgently address the devastating levels of marine plastic pollution in the oceans.

Image 1

Since 2015, adidas has made more than 30 million pairs of shoes with Parley Ocean Plastic – plastic waste intercepted on beaches and coastal communities, preventing it from polluting the oceans. But whilst progress has been made on the journey towards a more sustainable future, there is still work to be done in reducing marine plastic pollution.

Image 8

Empowering runners worldwide to make a difference, for every kilometre ran between 28 May – 8 June via the adidas Running app, adidas and Parley will clean up the equivalent weight of 10 plastic bottles, up to a maximum of 500,000 lbs of marine plastic waste from beaches, remote islands, and coastlines.

“As a global brand, and as global citizens, we have a big role to play in conserving the oceans and our planet. It is our responsibility to use our platforms, products, and voices to not just raise awareness, but to put into effect real action. In just three decades, the world’s oceans could contain more discarded plastic than fish if we don’t act now – only by working together and uniting can we end plastic waste, said Alberto Uncini Manganelli, GM Running & Credibility Sports at adidas

Image 7

To date, adidas x Parley Run for the Oceans has united over 3 million runners around the world, collectively clocking up 25.5 million KMs and raising $2.5 million to help Parley develop its initiatives and educational programs in the fight against marine plastic pollution. In 2019, 92 schools were enrolled in the program and are now education hubs, as well as plastic interception points for the local community. As a result, 70,000 kids and their families participated in the program.

“More than a run or awareness campaign, Run for the Oceans has evolved into a powerful impact platform, one that inspires and empowers millions of people worldwide to unite around a common goal and support the oceans through sport, boosting the Parley movement through actual movement. And more than a partner, adidas has been a true ally, the family member we so urgently needed on our side to prove that industry can be the key that scales and accelerates solutions to the massive environmental problems we face. We believe that collaboration, creativity, and eco-innovation is the winning formula to save our oceans and end the global plastic crisis threatening the natural world, our own health and our future. Everyone who joins the run helps drive this vision forward,” said Cyrill Gutsch, CEO and Founder of Parley

Image 2

But this is just the beginning of the global initiative. As announced as part of adidas’ strategy ‘Own the Game’ in March (2021), Run For The Oceans will be further expanded to create a more inclusive digital and physical community space. By 2025, adidas aims to achieve cumulative participation of 40 million people.

Unite and Run for the Oceans between May 28 – June 8 by signing up and tracking your runs via the adidas Running app. For every kilometre run, adidas will clean up the equivalent weight of 10 plastic bottles, up to a maximum of 500,000 lbs. For more information and to sign up, visit adidas.com.my/runfortheoceans.

Image 9

Follow the conversation at @adidasrunning on Instagram, Facebook and Twitter, using #RunForTheOceans and #adidasParley.

For more information on the latest adidas products, visit:  

Official website: www.adidas.com.my

Facebook: www.facebook.com/adidasMY

Instagram: www.instagram.com/adidasmy, or follow our official hashtag: #adidasMY

 

Note: In view of the current COVID-19 situation in Malaysia, we urge the public to run responsibly while adhering to Standard Operating Procedures (SOP) outlined by Majlis Keselamatan Negara (MKN)

 

Also read: Meet Jaemy Choong, The Artist Behind The Amazing Artwork At Adidas’ Largest Flagship Store In Malaysia

Page 1


Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.



Just In

Ft Licence Ft Licence
News23 mins ago

M’sian Restaurants & Coffee Shops Don’t Have To Apply For Liquor Licence Anymore

The beer sales restriction by DBKL and Perlis, did not go down too well with many sects of the country...

My Post 2021 12 08T102713.410 My Post 2021 12 08T102713.410
News34 mins ago

BREAKING: Court Of Appeal Upholds Guilty Verdict Against Najib Razak

The Court of Appeal has thrown out former Prime Minister, Datuk Seri Najib Razak’s appeal against his guilty verdict by...

Uae Shorter Working Week Uae Shorter Working Week
News47 mins ago

UAE Will Be 1st Country To Move To 4.5 Days Work Week Just For Mental Health

Working for five days a week and having only two days to rest definitely takes a toll on us. The...

Vaccine Ft Vaccine Ft
News1 hour ago

Selangor Will Be Giving 157,000 Free Covid-19 Booster Shots Starting 8 December

A total of 157,000 free Covid-19 vaccine booster shots will be provided to Selangor residents starting today (8 December) under...

Marshal Ft Marshal Ft
News17 hours ago

2 M’sians Surrender After Posing As Traffic Police On High-Powered Motorcycles

Recently, video footage of two individuals riding high-powered motorcycles, posing as traffic police in Port Dickson went viral on social...

Ft Judge Ft Judge
News18 hours ago

“This is a court of law, not a coffee shop” – Judge Threatens Najib With Arrest For Not Coming To Court

The court cases involving former Prime Minister Datuk Seri Najib Razak continue to prod on. Today’s (7 December) proceedings in...

My Post 2021 12 07T152606.883 My Post 2021 12 07T152606.883
News18 hours ago

Thaipusam & Chingay Processions Not Allowed Next Year Due To Omicron Fears

All festive processions, including the Kavadi procession for Thaipusam and Chingay festivities for Chinese New Year, will not be allowed...

Jpj Pdrm Summons Discount Jpj Pdrm Summons Discount
News22 hours ago

JPJ & PDRM are Offering Discounts Up To 80% On Summons Only From 9-12 December

In a few days, it will be 100 days since the current government has taken over. In order to celebrate...

Announcement

Latest Videos



TRENDING TODAY