Calling all beauty experts! If you live and breathe beauty — or you’re in the ‘beauty-making’ business — you won’t want to miss one of Malaysia’s biggest beauty trade shows in KL this June.
The IBE International Beauty Expo 2025 is back from 2–5 June, turning Kuala Lumpur Convention Centre, Halls 1–4 into the ultimate gathering of beauty professionals, entrepreneurs, and trendsetters from around the world.
Here’s everything beauty-related that visitors can expect:
1. Malaysia’s ultimate beauty playground
Imagine over 7,000 square meters dedicated entirely to the best skincare, haircare, makeup, wellness, and aesthetic innovations from all around the world — that’s what IBE 2025 is about!
With more than 430 exhibitors from 28 countries and over 16,000 industry professionals expected to attend, it’s THE place to explore the hottest beauty trends, cutting-edge innovations and awesome deals; and with featured brands like Chando Himalaya and Dr. Leo, how to not be excited?
Get a close-up look at the latest in skincare, beauty treatments, tools, and equipment through live demonstrations and interactive showcases. It’s the perfect opportunity to discover what’s trending, compare products across premium brands, and make informed decisions for your salon, store, or business.
Plus, with a dizzying array of exclusive expo-only deals and promotions on top-notch beauty products, tools, and equipment, IBE 2025 is the place to stock up on high-quality beauty products while keeping costs friendly!
2. Workshops and awards to be inspired by
IBE 2025 isn’t just about products and networking — it’s also a powerful source of inspiration and learning for beauty professionals and enthusiasts alike. Through expert-led seminars, workshops, and educational sessions, attendees can dive deep into the latest beauty techniques, business strategies, and industry trends to sharpen their skills and stay competitive.
Or you can check out the MIVA (Malaysia International Vocational Association) World Excellence Cup, where beauty professionals like hairstylists and makeup artists duke it out for the world’s most expensive skills cup, with a jaw-dropping value of US$21,000!
That’s not all! More beauty competitions will be held in partnership with JPK (an agency under MOHR) and the Malaysia Bumiputera Make-up Artist Association (MBMUAA) throughout IBE 2025, so don’t miss out on the action.
3. Meet like-minded beauty enthusiasts!
If you’re an entrepreneur or brand owner, IBE 2025 offers a dynamic platform to uncover new opportunities, from connecting with international distributors and exploring franchising possibilities to tapping into potential markets.
IBE’s dedicated Business Matching Program gives you the chance to foster impactful connections with buyers and exhibitors, all curated and paired up according to each other’s needs and preferences, granting everyone ample time and suitable potential business partners to mingle productively. And they’ve already hosted 300 Business Matching sessions so far, so you’re in good hands.
With participation from over 28 countries, IBE is the gateway to strategic partnerships, global exposure, and long-term collaboration — it’s unmissable for anyone serious about scaling in the beauty industry!
Block your calendar for 2–5 June!
Whether you’re expanding your beauty business, admiring (or collecting) the latest innovations, or connecting with industry leaders, IBE 2025 is the place to be. As a “One-Stop Solution Beauty Trading Empire”, it provides a powerful platform for Malaysians to explore trends, build partnerships, and experience the future of beauty — all under one roof.
If you’re going to be there, keep a lookout for FREE TCM (Traditional Chinese Medicine) consultation daily 11AM to 3PM at IBE 2025. This is your chance to see what TCM treatment is like in the world of beauty and wellness!
Make sure to catch the IBE International Beauty Expo 2025 here:
- 📅 2 to 5 June 2025
- 📍 11AM to 7PM
- ⏰ Kuala Lumpur Convention Centre (Halls 1–4)
For more info or to register yourself as a visitor, head over here.
