Connect with us

Social Stories

Gov’t Spent RM5 MILLION To Promote ‘Keluarga Malaysia’ Campaign, Citizens Aghast At Cost


Ft Ismail
Source: JPM & Facebook

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

The Keluarga Malaysia (Family Malaysia) programme introduced by Prime Minister Datuk Seri Ismail Sabri Yaakob back in August 2021 has seen its fair share of backlash as Malaysians condemned the unnecessary use of public funds.

However, the exact amount has recently been revealed, much to the criticism of Malaysians.

In a written response, Prime Minister Datuk Seri Ismail Sabri Yaakob revealed that RM5 million had been spent to promote the Keluarga Malaysia programme.



Ismail Sabri mentioned that the overall cost for the ‘Keluarga Malaysia’ campaign is RM5 million, which is used for communication plans, creative materials, short videos, audio recordings, TV slots, radio slots, social media as well as billboards. 

Poster 1


“Use the money for actually useful things.”

The Prime Minister’s response has gone viral on social media, where netizens had much to say about it.

“UMNO politicians’ speciality (is to) create useless programmes to get government money,” said a user. 

Screenshot 59


Another user commented, “The actual advertising campaign would cost, at most, RM500,000. The rest goes into their pocket.”

Screenshot 58


“Nobody wants this stupid Keluarga Malaysia programme. Please use the money for actually useful things,” said another user.

Screenshot 57


Is RM5 million even enough?

On the other hand, some netizens said that RM5 million is not even much; hence it is normal.

“RM5 million seems small. People in marketing should agree.”

A user said, “As someone that works in marketing, RM500,00 is just not enough for a campaign this size, so RM5 million sounds realistic.”

Screenshot 63

Screenshot 61

However, a user pointed out that the issue is not about the amount of money but what it is actually used for.

“RM5 million spent on advertising and promotion is not the problem. However the problem is when you promote one thing and do otherwise. That’s wasting public funds,” explained the netizen.

Screenshot 62


What do you think about the overall amount? Is it necessary?


Also read: M’sians Outraged to Find That Ministry of Works is Paying RM519 MILLION to Maintain Istana Negara

Ft Istana

Source: Facebook
Source: JPM
Source: Twitter
Source: Twitter
Source: Twitter
Source: Twitter
Source: Twitter
Source: Twitter

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Just In

Collage Crypto 1 Collage Crypto 1
News15 hours ago

Aussie Woman Mistakenly Receives RM31 Million From Crypto Company, Buys a Mansion For Sister in M’sia

Imagine randomly receiving a large sum of money and not having anyone to make you give it back until months...

Law Law
News17 hours ago

“If you want to hop, hop now” – Law Minister Says Anti-Party Hopping Law Will Be Enforced on 5 October

Just over 3 months ago, the anti-party hopping law bill has been passed but a date has yet to be...

My Post 1 2022 10 04T161619.378 My Post 1 2022 10 04T161619.378
News18 hours ago

KKM Will Soon Fully Own MySejahtera, To Be Used As A Public Health Management Tool

The Ministry of Health (KKM) will soon sign a contract to signify their full ownership of the MySejahtera application. Health...

Collage 6 1 Collage 6 1
News18 hours ago

Local Actor Fined RM30K For Uploading Viral Racy Scene on His Social Media Account

Months ago, local actor Zul Ariffin found himself under fire after uploading a snippet from the now-cancelled TV series, Perempuan...

Collage Najib Collage Najib
News19 hours ago

M’sians Sarcastically Suggest These Places For Najib To Visit After He Requested to Visit His Constituency

Following Najib’s imprisonment, many Malaysians have been speculating about whether the former premier is receiving special treatment in jail or...

Xia Wang Xia Wang
News20 hours ago

Supermodel Amber Chia Exposes “Prawn King” Umance Chong For Not Paying Advertising Fee

“Prawn King” Umance Chong was previously under the spotlight after his investors exposed him for cheating. Following the saga, his...

Collage Baby 1 Collage Baby 1
News2 days ago

A Mother in Ampang Finds Bite Marks On Her Baby’s Face; Police Arrest The Nanny

There is a certain degree of apprehension that comes with sending a child to a nanny because there is no...

Collage Concert Collage Concert
News2 days ago

Kedah MB Bans Concerts in Kedah After Crowd Goes Crazy at Unlicensed Concert Near Mosque

Concerts are a place for people to let loose and have fun. However, due to their nature, some considerations should...


Latest Videos