Honouring The Legends: Carlsberg’s LFC Legends Edition Cans Won The Hearts Of M’sian Fans! Here’s Why

Now that the Premier League has started, many of us are celebrating the football season to the fullest. From watching live matches at mamak stalls to hosting watch parties, there are just TONS of fun activities to tick off the list! If you’re also a hardcore football fan, let us assure you that the fun doesn’t end here…

Football fans in Malaysia, rejoice! To celebrate Carlsberg’s 30-year partnership with Liverpool FC, #CarlsbergMY has just launched their brand new Carlsberg LFC Legends Edition Cans! Here’s why we love them!

1. The nostalgia is real

Unlike other ordinary beer can designs, these limited edition cans feature the jerseys worn by the six LFC legends we will never forget:

• Ian Rush: Forward (1980-1996)
• John Barnes: Left winger (1987-1997)
• Robbie Fowler: Forward (1993-2001)
• Jamie Carragher: Defender (1996-2013)
• Sami Hyypiä: Defender (1999-2009)
• Luis García: Midfielder (2004-2007)

Looking at these beautiful Carlsberg LFC Legends Edition Cans alone can bring back A LOT of memories…

Remember how the centre-back partnership between Sami Hyypiä and Jamie Carragher helped the club to their Champions League triumph in 2005? Or when Luis García scored an unstoppable goal against Buffon, one of the world’s best goalkeepers, in the 2004/2005 Champions League quarter-final?

Like any other Liverpool FC fan, we can go on and on about these glorious, unforgettable moments. If collecting these gorgeous cans isn’t the most creative way ever to honour our LFC legends, we don’t know what else is!

2. You can WIN these Carlsberg LFC Legends Edition Cans for yourself!

Live football matches + cold beers in LFC-themed cans—sounds like the perfect after-work happy hour, don’t you think? If you’re also looking to get a complete set of these Carlsberg LFC Legends Edition Cans, it’s important to know that these limited edition cans are NOT for sale!

From today until 11th September, you can either WIN or REDEEM a complete set of these gorgeous cans by purchasing selected Carlsberg products!

Feeling lucky? Whether you’re having a night out or shopping for groceries, here are three super easy methods you can try to win six gorgeous LFC beer cans! Simply purchase selected Carlsberg products from:

• Pubs and bars
  1. Visit participating pubs and bars.
  2. In a single receipt, purchase Carlsberg Danish Pilsner or Carlsberg Smooth Draught in:
     • 1 tower 
     • 2 buckets 
     • 6 full pints 
     • 10 half pints 
     • 10 mugs 
  3. Take a picture of the receipt and fill up the submission form.

• Convenience stores 
  1. Visit the participating convenience stores, which are:
     • Emart
     • Happy Mart
     • KK Mart
     • MyNews
     • Orange Mart
     • 7-Eleven outlets (excluding Langkawi)
  2. In a single receipt, spend a minimum of RM20 on selected Carlsberg products:
     • Carlsberg Danish Pilsner
     • Carlsberg Smooth Draught
     • Carlsberg Special Brew
  3. Take a picture of the receipt and fill up the submission form.

• Supermarkets or hypermarkets 
  1. Visit participating outlets.
  2. In a single receipt, spend a minimum of RM30 on selected Carlsberg products:
     • Carlsberg Danish Pilsner
     • Carlsberg Smooth Draught
     • Carlsberg Special Brew
  3. Take a picture of the receipt and fill up the submission form.

That’s it! The lucky winners will be notified via SMS or WhatsApp messages, and it will take up to 21 days for the limited edition cans to reach their doorsteps.

3. Don’t wanna test your luck? REDEEM these Carlsberg LFC Legends Edition Cans instead!

If you don’t want to put your luck to the test, act fast and redeem those limited edition cans instead! Here’s how:

• E-commerce purchases 
  1. Log onto one of the following e-commerce platforms:
     • Carlsberg Official Store on Shopee
     • Potboy Groceries
     • Pandamart – Foodpanda
     • S Commerce – Shopee Supermarket
  2. In a single receipt, spend a minimum of RM300 on selected Carlsberg products:
     • Carlsberg Danish Pilsner
     • Carlsberg Smooth Draught
     • Carlsberg Special Brew 
  3. Take a picture of the receipt and fill up the submission form.
     • Note: If you purchase through Carlsberg’s Official Store on Shopee, the Carlsberg LFC Legends Cans will be delivered together with your order and hence, no form submission is required.

• Supermarket or hypermarket purchases 
  1. Visit participating outlets.
  2. In a single receipt, spend a minimum of RM300 on selected Carlsberg products:
     • Carlsberg Danish Pilsner
     • Carlsberg Smooth Draught
     • Carlsberg Special Brew
  3. Take a picture of the receipt and fill up the submission form.

What are you waiting for? Celebrate the 2022/2023 Premier League with Carlsberg’s LFC Legends Edition Cans now! You can show off your Liverpool FC fandom with the limited edition cans during these upcoming EPL matches too:

• Liverpool vs Bournemouth: 27 Aug (Sat), 10pm
• Liverpool vs Newcastle: 1 Sept (Thu), 3am
• Everton vs Liverpool: 3 Sept (Sat), 7.30pm
• Liverpool vs Wolves: 10 Sept (Sat), 10pm
• Chelsea vs. Liverpool: 18 Sept (Sun), 11.30pm

Psst… There are limited sets of Carlsberg LFC Legends Edition Cans up for grabs, and all redemptions are on a first-come-first-served basis. So be quick and get yourselves a set of these limited edition cans while stock lasts!

For more information regarding the campaign, visit #CarlsbergMY’s official website. Don’t forget to follow them on Facebook and Instagram too!

*For non-Muslims aged 21 and above only.

*Drink responsibly. Do not drink and drive. 

#CarlsbergMY #YNWA #LiverpoolFC #CarlsbergLFC #CelebrateResponsibly