After keeping Malaysians waiting (and waiting) for five months, the world-renowned French bakery, Paul has finally opened its doors on our shores last month! *Squeals with joy*
This first-ever outlet in Malaysia, which will be joining its family of 650 stores across 45 countries, is located in Pavilion Elite in Kuala Lumpur, according to Star2.
If you’ve ever been to Paul, your eyes will definitely be glued to its enticing display windows in-store because the desserts simply look irresistible! I can hear them calling, “Eat me, eat me!”
One cool thing about the bakery is that its display window items are changed four times a day! #Keepingitfresh
Scrumptious breakfast pastries give room to gourmet salad and sandwiches at lunchtime.
During teatime, delicious pastries will make their way back to the display window, before being replaced by a mouth-watering array of sweet and savoury items for dinner.
Obviously, they don’t play play when it comes to bread-making because all the breads are made fresh every day using Paul’s own formulation of bread flour, which is made from a traditional type of wheat.
“It’s also about being authentic. People come to Paul for a taste of French pastries and bread, and so it’s important to cater to that. We need to maintain our quality with strict SOPs – we are quite paranoid about this!” said Erba, CEO of Paul APAC & India
Besides, any unsold bread will be disposed at night. Donating excess food isn’t a choice as food hygiene and safety is one of their top priorities. Hence, baking is done in small batches to minimise food wastage and to ensure the freshness of their loaves daily.
The history of Paul can be traced back to Croix, in the north of France in 1889. The Holders family bought over a bakery named Paul and decided to keep the name. Fun fact: Paul has just turned 128 years old.
Apparently, it has been the company’s policy to always have the first-ever Paul store opened in any country to be a flagship store. In other words, this store will have to encompass a bread-making facility, patisserie and restaurant.
So if you guys are in the hood, remember to drop by the store and enjoy their delectable range of desserts and pastries that are baked to perfection! Personally, I can’t wait to try their croissants and macarons!
Address: Paul, Lot 2-09-02 & S 2-09/02, Level 2, Pavilion Shopping Centre, 168 Jalan Bukit Bintang, KL
Contact number: 03-2145 2000/6000
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