Five years can pass by us very quickly, kan? It feels like only yesterday when Mee Hiris China Muslim opened their first restaurant in Senawang. But that was in 2019; now they’re 31 outlets strong in just five short years! Speaking of 31 outlets…
Coinciding with Malaysia’s 67th Merdeka month, Mee Hiris China Muslim just celebrated the grand opening of their 31st outlet at Sunway Putra Mall!
Growing a franchise to 31 stores is no easy feat, betul tak? But thanks to their commitment to bringing authentic halal Chinese Muslim cuisine to Malaysians everywhere, this growing food chain proves that nothing is impossible for Malaysians! So it’s no surprise that they’re elated to open their 31st outlet on Merdeka month, which perfectly fits their deep-rooted love for Malaysia’s rich cultural tapestry!
Commemorated through an event on 26 August 2024, the grand opening was graced by the presence of the esteemed Guest of Honour, Yang Mulia Tengku Dato’ Dr Hishammuddin Zaizi, who praised Mee Hiris China Muslim’s rapid expansion. He stated, “I’m proud of how quickly Mee Hiris China Muslim has grown to 31 branches in just a few years. It’s great to see more Muslim friends getting the chance to enjoy the unique flavours of Chinese Muslim cuisine, knowing that everything is prepared in their central kitchen with strict Halal standards in place.”
There’s more than just their new outlet opening; they also won an award!
The 31st store opening isn’t the only recent milestone they’ve earned; they also recently won The Knights Award Season 3 with the title ‘The Fastest Growing Halal Chinese Muslim Cuisine 2024’! In celebration, Mr. Elmy, Operation Manager of Mee Hiris China Muslim said, “We are honoured to be awarded The Fastest Growing Halal Chinese Muslim Cuisine 2024 by The Knights Award, further underscoring our commitment to culinary excellence.”
But enough about the formal speeches and awards; let’s get to the meat of the event! Here are the highlights from the grand opening day:
1. Customers can celebrate ‘Mee-rdeka Madness’ with savings on their second bowl
Through this event, Mee Hiris China Muslim has launched the ‘Mee-rdeka Madness’ promotion campaign, where customers can enjoy a second bowl for just RM6.70 in celebration of Malaysia’s 67th Independence Day*! From now until 16 September, this exciting deal provides a perfect opportunity for customers to experience the restaurant’s renowned dishes at great value. Plus, this promotion not only honours the nation’s journey but also makes their dishes more affordable for all Malaysians!
Speaking of dishes, we recommend their most famous dish “Mee Hiris Soup with Braised Beef”, which uses hand-pulled noodles that are made fresh daily, paired with a rich, savoury broth and topped with halal meats and locally sourced vegetables. This dish is designed to cater to the diverse tastes of Malaysians (as proven by the franchise selling more than 1 million bowls to date)!
To get in on the Mee-rdeka Madness, here are the Mee Hiris China Muslim outlets where you can enjoy this amazing promotion:
- Sunway Putra Mall
- Elmina Lakeside Mall
- TRX @ 106 Exchange
- LaLaport Bukit Bintang City Centre
- Aeon Mall Taman Maluri
- Tropicana Gardens Mall
- Jaya Shopping Centre
- CITTA Mall
- Plaza Shah Alam
- Central i-City
- Quayside Mall
- KSL Esplanade Mall
- IOI Mall Puchong
*Terms and conditions apply.
2. The brand also partnered with KL Hop On Hop Off Bus to give customers a moving look at Malaysia
To truly connect with their customers in new and innovative ways, Mee Hiris China Muslim has also partnered up with the tourist sensation KL Hop On Hop Off Bus. Through this creative collab. the iconic buses are fully wrapped with displays of Mee Hiris China Muslim’s signature dishes, serving as a moving billboard that showcases the brand’s dedication to staying at the forefront of both cuisine and the way they communicate with the consumers.
“We’re excited to bring the Mee Hiris experience directly to the streets of Malaysia,” says Mr. Elmy. “By partnering with Hop On Hop Off buses, we’re not just advertising our brand, we’re becoming part of the city’s landscape and tourist experience.”
What a great way to commemorate our Independence Day by taking in the views of our very own capital city!
3. Renowned singer Man Bai took to the stage for a patriotic performance
Adding some musical flair to the grand opening, the event also featured a special performance by famous Malaysian singer Man Bai, who added a patriotic flavour to the celebration by performing his iconic songs “Kau Ilhamku” and “Setia.” As the audience waved the Jalur Gemilang, a deep sense of patriotism and unity was ignited among attendees, invoking the spirit of Malaysia’s 67th Independence Day.
Here’s to more prosperous moments for Malaysia and Mee Hiris China Muslim!
With 31 branches now available across Malaysia, getting a fix of Mee Hiris China Muslim’s delicious offerings has never been easier. Plus, Mee Hiris China Muslim’s central kitchen has obtained Halal certification, ensuring that all food preparation processes conform to strict SOPs, hygiene and cleanliness standards to provide Malaysians with meals that are as safe as they are delicious! Customers can visit their website to locate the nearest outlet and explore their menu of various authentic Chinese Muslim dishes.
WORLD OF BUZZ would like to congratulate Mee Hiris China Muslim on the opening of their 31st outlet and for continuing to deliver the finest in halal Chinese cuisine. With their commitment to quality and innovation, we look forward to seeing more milestones by the next Merdeka Day and beyond!
Don’t sit out on their Mee-rdeka Madness promo as it’s only available until 16 September! This deal is absolutely unmissable, especially for those who haven’t had a chance to try Mee Hiris China Muslim!
For more info on all things related to Mee Hiris China Muslim, visit their website and follow them on their socials:
