Think You’re Scam-Proof? TikTok Strengthens M’sia’s Scam Prevention Efforts with Multilingual #ThinkTwice Knowledge Hub

TikTok Malaysia has expanded its #ThinkTwice digital literacy initiative this year with simplified access to additional resources on scam prevention through its multilingual in-app knowledge hub, search banners, short videos, creator content, and an upcoming series of industry dialogues.

The in-app knowledge hub is now available in more languages, including English, Bahasa Melayu, Mandarin, and Tamil. This initiative aims to spread awareness across millions of users nationwide through a multi-pronged approach in collaboration with the Royal Malaysian Police (PDRM), Malaysian Communications and Multimedia Commission (MCMC), Securities Commission Malaysia (SC), and other key government agencies.

Remember to Pause, Prevent, and Protect!

Firdaus Fadzil, Head of Public Policy, TikTok Malaysia.

Firdaus Fadzil, Head of Public Policy, TikTok Malaysia, said: “Online safety is a shared responsibility. It requires collaborative and continuous efforts across all segments of society. This is especially true in the case of scams, as the modus operandi of cybercriminals are constantly changing. Education is key and we are delighted to empower Malaysians with the knowledge and tools to combat scams together through #ThinkTwice.”

Fireside Chat with TikTok Content Creator, Kee Sen Yao.

Fireside Chat with TikTok Content Creator, Wan Fatin Sufina.

TikTok’s digital literacy initiative implores Malaysians to Pause, Prevent, and Protect. Pause, to take a moment to reflect and refrain from activities that violate TikTok’s Community Guidelines and local laws. Prevent, to proactively deploy TikTok’s safety features and tools from local authorities to identify red flags. Protect, which rallies the community to keep each other safe by reporting potentially violative activities.

What are the most common scams and how do we detect them?

TikTok #ThinkTwice Official Infographic, (left to right) Puan Chian Wen Sin, National Anti-Financial Crime Centre (NFCC), Supt Rajvinder Kaur, Commercial Crime Investigation Department (CCID) Bukit Aman, Pn Saidatul Ashikin Abu Hassan, Head of Community Engagement Department, MCMC, Firdaus Fadzil, TikTok Malaysia, Wan Fatin Sufina, Kee Sen Yao.

Dato’ Rusdi Mohd Isa, Director of the Commercial Crime Investigation Department (CCID) of the Royal Malaysian Police (PDRM), remarked: “Most of the scams can, in fact, be prevented. Among the most prevalent in Malaysia are investment scams, phishing, phone scams, job scams, love scams, and loan scams. There are readily accessible tools to assist the public in detecting such threats, including PDRM’s Semak Mule portal. Strengthening the nation’s scam prevention ecosystem requires the concerted involvement of both the public and private sectors. In this regard, TikTok’s support in enhancing public awareness is most timely and greatly appreciated.”

Malaysian Communications and Multimedia Commission (MCMC) underscored that: “Awareness and education remain our strongest defence against scams. While advanced tools and strong policies play a critical role, it is the public’s ability to detect and reject fraudulent tactics that ultimately determine our collective resilience. We are pleased to collaborate with TikTok to build a more informed and vigilant community. Through this partnership, we aim to amplify the reach of Sebenarnya.my, MCMC’s official verification portal, and AIFA, our AI-powered fact-checking assistant that helps users verify information instantly and confidently.”

Think something is too good to be true? Always #ThinkTwice about it!

Malaysians can easily access the knowledge hub by searching #ThinkTwice or relevant keywords on the TikTok app. It features four main pillars of information, mainly scam prevention tips using publicly available tools from key government agencies, TikTok’s Community Guidelines, TikTok’s safety features, and helplines to local authorities.

For more information about TikTok’s #ThinkTwice digital literacy initiative, visit the in-app knowledge hub and official TikTok Malaysia account.

Also read: TikTok Shop and KPDN Introduce #ShopSafe Tips to Help Prevent Online Shopping Scams in Malaysia