[TEST] Diamond & Platinum Gains Favour & Unites The People For One Cause

Diamond & Platinum, a leading fine jeweller in Malaysia since 1999, was delighted to share an exciting event organised in conjunction with Pink October month, powered by JomRun, a renowned Run and Ride organizer, for the highly-anticipated event, “Pink Spark: Uniting for a Cause.”

A total sum of more than RM140,000 was spent to fund the event and donation dedicated to raising breast cancer awareness and made a powerful impact last Sunday (October, 22nd 2023).

With the noble objective of promoting awareness and support, Diamond & Platinum joined hands with esteemed partners; Pavilion Bukit Jalil, National Cancer Society Malaysia, Majlis Sukan Negara and their sports figures to create an unforgettable experience.

The primary beneficiary of this remarkable initiative was the National Cancer Society Malaysia (NCSM), an organisation dedicated to raising public awareness on the prevention, screening and early detection of cancer through education. Through “Pink Spark: Uniting for a Cause,” Diamond & Platinum donated a grand total of RM30,000 as charitable funds to assist in the awareness and efforts of NCSM.

During the Pink Spark event, NCSM supported the cause by giving screenings for hepatitis B and hepatitis C, along with iFOBT for colorectal cancer, blood sugar test, and clinical breast examination, and an amazing performance of Line Dance by the Pink survivors.

To further elevate the event, Diamond & Platinum invited Malaysia’s national dynamic sports figures, Datuk Shalin, Datuk Mike Mehan, and Ho Ying as Majlis Sukan Negara (MSN) representatives, to join us in officiating the flag-off ceremony together with Mr Leslie Choong, Director of Diamond & Platinum and Stephanie Mak, Assistant General Manager, Marketing of Pavilion Bukit Jalil.

Their support added a unique dimension to the event, emphasizing the importance of mental and physical health in your general well-being. Their involvement reflected the event’s core message of unity and solidarity. Last but not least, Scha Al-Yahya, Malaysia’s renowned celebrity and top fashion icon also made an appearance to show her devotion and support to the cause.

Not only that, Pavilion Bukit Jalil, one of Klang Valley’s lifestyle shopping destinations with best-in-class retail, dining, and entertainment set the stage for this event as the venue sponsor. Their world-class facilities and commitment to excellence maintaining their vibrant mall impression, aligned perfectly with the event’s mission.

With Pavilion Bukit Jalil on board, “Pink Spark: Uniting for a Cause” proved to be a flawless and memorable occasion. It was of great honour to have Ms Kung Suan Ai, Marketing Director of Kuala Lumpur Pavilion Sdn. Bhd., to receive a token of appreciation from Mr Leslie Choong, Director of Diamond & Platinum, for showing full confidence and support for the cause.

For more updates from Diamond & Platinum, you may visit their website here. If you’d like to learn more about Pink Spark, visit Diamond & Platinum’s Instagram page for more information.

Also read: Natural vs. Lab-Grown Diamonds: Which is Better? Here’s What M’sians Should Know