JAKIM Warns M’sians of “Muslim Choice” Label, Says It’s Not a Halal Certificate & Will Cause Confusion

When the Department of Islamic Development Malaysia’s (JAKIM) Halal certificate is not there, the phrase “Muslim Choice” that is attached to a product may come in handy for some consumers.

JAKIM, however, does not agree with the usage of “Muslim Choice” or any other phrases or labels besides the Halal certificate from the department itself.

JAKIM says “Muslim Choice” may create confusion among consumers about the Halal status of a product or a premise

JAKIM added that recognition of Muslim Choice by the non-governmental organisation (NGO) Muslim Friendly Watch (MFW) is not a Halal certification or marking recognised by the authorities.

JAKIM Director-General Datuk Dr Sirajuddin Suhaimee, in his official statement last night (2 November), said that JAKIM had held a meeting with MFW on 23 August 20204, and informed them that the recognition of Muslim Choice carried out by the organisation could cause confusion among consumers and requested that it be stopped.

However, MWF has not stopped the practice

Muslim Choice recognition was introduced by MFW to entrepreneurs who meet the conditions and standards set by the organisation to provide confidence to consumers that the products or premises recognised are of good quality, clean and safe, and in line with Islamic principles.

Based on the provisions under the Trade Description (Halal Certification and Marking) Order 2011, only Jakim and State Islamic Religious Councils/Departments (MAIN/JAIN) are authorised to issue the Malaysian Halal Certification Certificate (SPHM) and grant permission to use the Halal Malaysia logo to any certified party.

Datuk dr sirajuddin suhaimee

“Any use of logos, symbols, terms, statements or expressions that imply halal and can be consumed by Muslims, issued by any party other than Jakim or MAIN/JAIN, are not recognised and against the rules.”

Dr Sirajuddin added that it could also affect the integrity of the country’s halal certification system and confuse Muslim consumers. 

Also read: F&B Operators Caught Misleading Customers About Halal Status Using Symbols or Logos Will Be Fined RM1 Million