Back in April 2020 when the pandemic first hit the country, Carlsberg Malaysia had pledged RM1.5 million in donations to assist hundreds of Chinese and Indian primary schools throughout Malaysia. A statement by Stefano Clini, Managing Director of Carlsberg Malaysia, as reported by Malay Mail, said,
“Since we announced the Safer Schools campaign in April, the enthusiastic responses, encouraging words and positive reviews we received from schools and consumers reinforced that our contribution is a purposeful and impactful one. We’re grateful the Safer Schools campaign has provided peace of mind to parents and teachers of more than a million schoolchildren.”
The campaign which also included Sabah and Sarawak benefited 266 schools with a total contribution value of RM167,000 in thermometers and disinfection services for high-risk schools, benefitting an estimated 139,000 students.
Apart from benefiting schools, the company has also helped local coffee shops to recover from the pandemic by pledging RM3.5million Carlsberg will donate an additional RM0.50 per bottle sold to operators in hopes of increasing their profit margin for a smoother recovery.
Kudos to brands like Carlberg who are giving back to the community to assist in any way possible in dire times like these.
