Running An F&B Business? TF Value-Mart’s New TF Borong Offers Over 2,000 Foodservice Products

TF Value-Mart officially launched TF Borong, its dedicated foodservice and wholesale business, on 29 October 2026 at its Batu Caves and Taman Connaught outlets. The launch marks the first phase of a plan to roll out TF Borong across 20 of TF Value-Mart’s existing stores by the end of 2027, backed by more than MYR20 million in capital expenditure.

As businesses prepare for Deepavali and year-end trading activities, TF Borong provides a more convenient way for business operators to source products ranging from everyday essentials to premium ingredients, helping them streamline procurement so they can focus on serving customers and running their businesses.

TF Borong is now open at two TF Value-Mart outlets

Supported through TF Value-Mart’s Batu Caves and Taman Connaught stores, TF Borong is designed for:

• Restaurants
• Cafés
• Caterers
• Retailers
• Hospitality operators
• Hawkers
• Street food vendors and other SMEs seeking a more efficient and convenient purchasing experience.

A one-stop wholesale destination for businesses of all sizes

Built around the day-to-day needs of business owners, TF Borong provides access to more than 2,000 new foodservice products, ranging from pantry staples, fresh supplies and operational essentials to imported lobsters, snow crabs, and premium beef breeds such as Angus and Wagyu, subject to availability.

Each TF Borong outlet is staffed by specialist butchers who prepare customised beef cuts to each business’s specifications, from portion size to trim. Complemented by competitive pricing, bulk packaging, business-focused services and customer support, TF Borong is designed to help businesses simplify sourcing and purchasing.

Here’s why TF Borong is investing in Malaysia’s foodservice industry

“Foodservice is one of the most resilient segments of Malaysia’s consumer economy, and the operators who keep it running, from hawkers to hotel kitchens, deserve a supplier built around them. TF Borong brings together our store network, buying scale, and in-house butchery expertise to support these businesses. Our investment of more than MYR20 million and our plan to reach 20 stores by the end of 2027 reflect how seriously we take this opportunity.” — Mr. Ho Mun Hao, CEO.

Malaysia’s foodservice market represents a significant commercial opportunity: GlobalData estimates that the country’s foodservice “profit sector” generated MYR100.9 billion (US$22billion) in revenue in 2024. Even as demand remains strong, operators continue to face pressure to manage costs, optimise procurement and respond quickly to changing customer demand.

Making business purchases easier with membership and WhatsApp services

TF Borong addresses these needs through product variety, competitive pricing, purchasing convenience and business-focused support. In addition to its broad product range, TF Borong offers a membership programme for business customers, with registration available through WhatsApp at +6012-966 3488.

Members can access business-focused offers and support, alongside services such as WhatsApp ordering and personal shopper assistance, providing greater flexibility and convenience when managing their purchasing requirements.

More TF Borong outlets are on the way

Following Batu Caves and Taman Connaught, TF Borong will be introduced progressively across 20 TF Value-Mart stores by the end of 2027. The investment of more than MYR20 million covers store expansion and upgrades, the hiring of specialist butchers, and the addition of over 2,000 foodservice products. The next TF Borong outlet is targeted to launch on 1 December 2026.

For more information, visit TF Value-Mart’s website, Instagram, and Facebook.

Also read: Own an F&B Business? You MUST Visit This World-Renowned Event Happening in KL For 3 Days Only!