Cardboard Cutout Ad In Hypermarket Got Singaporean Turning Heads

It is understandable that bold and creative taglines are essential in making a campaign successful. But this company might have gone overboard with theirs.

Recently, a cardboard cutout promoting an energy drink company has been making rounds on social media. According to mothership, the cardboard ad was spotted in a hypermart in Jurong West, Singapore.

It went viral simply because the tagline featured on it:

Source: mothership

Guys, before you think too far, lemme explain what is pussy in this context.

Pussy is a natural energy drink founded in United Kingdom by Jonnie Shearer around 2004. Of course, the idea kicked off and he became a millionaire.

Source: evening standard

Source: drinkwhat

Apparently, the cardboard ad mentioned above wasn’t the only one in Singapore. In fact, as part of Pussy’s advertising campaign, there are a few of them spread out at different locations in which consumers must find.

“If you can locate these standees, take a selfie with them and message us with your photos with the location and can you stand to win a 24-can carton of Pussy 100% Natural Energy Drinks worth S$72, t-shirts, caps, and other souvenirs. Contest runs from 7 February to 28 February 2017.”

Besides having an interesting tagline for its campaign, Pussy’s official website (the energy drink website yea) mentions:

‘Pussy Natural Energy does not contain taurine, synthetic caffeine, or artificial ingredients. Remember…..the drink is pure, its your mind that’s the problem.‘

So it doesn’t take a rocket scientist to figure out why the campaign was banned in the UK in 2012.

The creative tagline has also inspired some netizens to come up funny comments on Facebook.

A netizen, Li Yi De commented:

“If you buy 200 cans of these and pour them into your bathtub, you too can drown in pussy.”

Another netizen, Kamthorn said:

“If you ever launch the brand Pussy in United States, you know who to get as the spokesperson.”

I can’t imagine what would happened if this brand were to be launched in Malaysia.