In this day and age, it seems that almost all our personal information is fair game to marketers – even airlines are jumping on the bandwagon, in case you didn’t already know!
You might not know this but they’re really good at capturing your personal data, which includes things like the credit cards you use, the places you fly to and your spending pattern, based on a recent article by Bloomberg.
It is no big secret that they use your information, just like hotels, they need this to personalise their service to you. For example, they can apologise for the flight delay you experience last week or give you a free upgrade if you’re a frequent business class flier that got stuck in economy. Sounds cool, right?
Oscar Munoz, chief executive of United Continental Holdings Inc. explains this by saying, “We have enough data about who you are, where you fly, and more importantly, when we’ve delayed you, cancelled you, made you change your seat, spilled coffee on you – we have the points of failure and the points of success. I think our customers need better service and better personalisation today. And that’s what we’re focusing on.”
Of course, this leads to the question, “How much personal data can be used to enhance customer service before slipping into the ‘too much information’ realm, where a traveller may feel uncomfortable?” You know, creepy stalker mode?
Guests would be wondering next, if they know about my birthday, what else could the possibly know about me? Maybe they could even collect data on the movies you watch or the snacks you eat so that they could tailor their services better to your travel persona.
It’s not a new thing but every big international airline is exploring how to tailor its approach more specifically to you. In fact, British Airlines has more than 40 apps for various customer service aspects of a journey to make their guests feel more “special.”
Singapore Airlines have also started to use tablets two years ago so that they can customise their services and create digital “voyage reports” after each flight. Some airlines are facing the issue of how widely this information should be distributed and how it can be used to add value.
While there are still many questions and doubts about this, guess it’s not a surprise anymore in this digital era!
Ipoh High Court Orders Man To Be Paid RM240k After He Was Unlawfully Imprisoned For 106 Days
The Ipoh High Court has ordered for a man to be paid RM240,000 in damages after they found that his...
Former PM Ismail Sabri Says He is Ready to Quit Politics & That GE15 Was His Last Election
Following UMNO’s surprisingly disappointing results during the 15th General Election, the survival and the future of the party was questioned....
IGP: Public Must Follow Dress Codes at Police Stations Except in ‘Life or Death’ Emergencies
It was recently reported that a woman had complained that she had been denied entry into Kajang police station over...
Kelantan Corporation Responds to Backlash After Employment of State MB & Deputy’s Children
Recently, the employment of the Kelantan Menteri Besar and his deputy’s children in the Kelantan State Economic Development Corporation (PKINK)...
Federal Government Agrees To Legalise Fireworks & Firecrackers, Says Nga Kor Ming
When the festivities are near, we will definitely hear many people playing with firecrackers and fireworks even though it is...
KL High Court Rejects Zahid Hamidi’s Bid to Permanently Regain Passport For DPM Duties
Datuk Seri Dr Ahmad Zahid Hamidi failed in his application at the Kuala Lumpur High Court to get his passport...
“Don’t be shy, join me” – Communications Minister Says He Doesn’t Want A Dedicated Lift
Did you know that besides riding in a car amidst an entourage of blacked out cars and police vehicles, Malaysian...
Petaling Street Listed Under USA’s Report of Most Notorious Markets For Counterfeit Products
For many, visiting Petaling Street aka Chinatown in Kuala Lumpur is an experience of food, culture and business. But, what...
Social Stories21 hours ago
Influencer Who Refuses To Date B40s, Flirts For Free Shawarma In TikTok Video
Social Stories10 hours ago
18yo Lion Dancer In Johor Loses Sight In Right Eye After Accidental Fireworks Explosion
Social Stories7 hours ago
Penang Family Warns Others to be Careful After Buying “Cancerous” Pork with Pus in the Meat
Social Stories9 hours ago
“So inconsiderate” – Restaurant in Chow Kit Gets Slammed by M’sians For Taking Up Public Parking Spaces