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7-Eleven Malaysia Partners With 7-Eleven International to Enhance Fresh Food Offerings!


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Source: 123RF & Provided to WOB

7-Eleven Malaysia, the country’s leading convenience store chain, is proud to announce its collaboration with 7-Eleven International (7IN), the master franchisor of the 7-Eleven brand worldwide. The company has managed more than 45,000 7-Eleven stores in more than 10 countries and regions. This strategic partnership aims to revolutionize and elevate the quality of fresh food offered at 7-Eleven Malaysia stores nationwide.

As part of this collaboration, 7-Eleven Malaysia will establish a new commissary facility, powered by 7IN’s expertise and technology. The new facility will serve as a central hub for the production, preparation, and distribution of a wide range of fresh and high-quality food.

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From right: Mr Wong Wai Keong, Co-CEO of 7-Eleven Malaysia, Mr Tan U Ming- Co Ceo of 7-Eleven Malaysia and representative from 7-Eleven International and Fuji Food visited one of the 7-Eleven Stores.

“We are thrilled to collaborate with 7IN in establishing our new commissary. This collaboration enables us to enhance our product and service by incorporating advanced technology and machinery, streamlining operations for top-quality fresh food. We are confident that our partnership will result in delivering an enhanced experience that exceeds the expectations of our guests,” said Mr. Tan U-Ming, Co-CEO of 7-Eleven Malaysia.

Apart from partnering with 7IN, 7-Eleven Malaysia has also collaborated with Fuji Food, following consultancy guidelines that encompass production enhancement through innovative equipment, quality improvement from product selection to consumer purchase, and accelerated R&D for new product development while also optimising production, maintaining hygiene standards, and reducing environmental impact.

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From right: Mr Wong Wai Keong- Co-CEO of 7-Eleven Malaysia, Mr Yuki Ishizuka- Regional Director of 7-Eleven International and Mr Tan U Ming- Co Ceo of 7-Eleven Malaysia visited & inspected one of the 7-Eleven stores.

“We are dedicated to leveraging best practices and credible case studies to optimize our operations and ensure a seamless merchandising process and advanced supply chain. An excellent example of this commitment can be seen in our upcoming production of fresh food products, where every stage will be meticulously monitored and analyzed, including product evaluation and sampling, menu ideation, packaging, production processes, and quality improvement of raw materials and products. We wholeheartedly embrace the local food culture while generously sharing the technology and expertise we have gained from Japan and other countries,” said Mr. Yuki Ishizuka, Regional Director of 7-Eleven International.

As part of its commitment to continuous improvement, 7-Eleven together with 7IN will embark on a food innovation journey spanning from Quarter 3 to Quarter 4 of this year. One of the key highlights will be the introduction of a new menu for consumers, created exclusively at the commissary.

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“It is crystal clear that we are taking a significant step in enhancing our fresh food offerings. The upcoming commissary facility will revolutionize the way we serve our guests, bringing a broader and more delectable range of options. This collaboration ensures that our guests will experience a delightful transformation in food offerings and shows how serious we are about giving our customers tasty and new choices that they will love,” said Mr. Wong Wai Keong, Co-CEO of 7-Eleven Malaysia.

The new commissary facility is scheduled to commence operations in November 2023. 7-Eleven Malaysia and 7IN will continue to work closely together, combining their expertise and resources to drive innovation and deliver excellence across all aspects of the customer journey.


Also watch: We Threw A Birthday Surprise At 7-Eleven


Source: 123RF

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