Connect with us

Social Stories

M’sian Entrepreneur Slammed For Using Black Face To Promote New Makeup Foundation


Pjimage 2021 02 16T164709
Source: TikTok

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Update: Videos on both TikTok and Instagram have been deleted. The entrepreneur has since uploaded new content on her platform but there is no sight of an apology even though netizens are demanding it.

By now, we would think that people would know better than to don black face no matter what the purpose is.

However, it seems that the message didn’t get through to a Malaysian entrepreneur who did a TikTok challenge while wearing black face and at the same time, promoting her new product.

In a TikTok video, said entrepreneur had her whole face in black while she repeatedly hit her camera. After a few hits, the black makeup that was on her face disappeared and was replaced with her glam-type makeup. This challenge is called the “I’m so pretty” challenge which was named after a song called “I’m So Pretty And He Like That” by Kato.


The entrepreneur then took her TikTok video and reposted it on her official Instagram account (with three million followers) with the caption:

“From a face resembling the sole of the feet to a face like an egg! We’re launching next week!”

It is understood that the video also serves as a promotion for the entrepreneur’s new foundation line which will be launching soon.


Many netizens have since commented on her post and said that there was absolutely no need for black face to be used in the video. Some have mentioned that the post is racially insensitive, offensive, and inappropriate among other things.

We have reached out to the actress and have yet to receive a reply. 

What is your take on this? Let us know in the comments. 


Also read: TikTok Star in China Under Fire After Getting Exposed For Editing Her Looks & Lying About Age


Source: TikTok
Source: TikTok
Source: Instagram

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Just In

Covid Covid
News20 mins ago

Student In UK Gets Covid-19 For The Fourth Time

The deadly virus has not been easy on all of us. A female student named Wharton from the UK was...

Teachers In Politics Teachers In Politics
News4 hours ago

PM: Teachers And KEMAS Staff Are Allowed To Be Involved In Politics Effective Immediately

The government decided to allow teachers and staff of the Training Institute of the Community Development Department (KEMAS) to be...

Johor State Election Confirmed Johor State Election Confirmed
News20 hours ago

Johor MB Announces DUN’s Dissolution, State Elections To Be Held Soon

The Menteri Besar of Johor, Datuk Hasni Mohammad has just announced that the Sultan of Johor, Sultan Ibrahim Sultan Iskandar...

Johor State Election Soon Johor State Election Soon
News21 hours ago

JUST IN: Johor UMNO Agrees To Hold State Election, MB Meets Sultan Ibrahim To Dissolve DUN

After the recent Melaka and Sarawak State Elections, it seems that yet another state will be dissolving its State Legislative...

Wee Ka Siong 30Kmh Speed Limit Wee Ka Siong 30Kmh Speed Limit
News22 hours ago

Transport Minister: Speed Limit In M’sian Cities & Urban Areas May Be Lowered To 30km/h

Transport Minister Datuk Seri Dr Wee Ka Siong revealed that his ministry will be organising engagement sessions and discussions with...

Ongkili Sabah Flood Victim Aid Fast Ongkili Sabah Flood Victim Aid Fast
News22 hours ago

Minister Claims State-Federal Govt Close Rapport Is Why Sabah Flood Victims Received Fast Financial Aid

Following the swift action by the Federal Government in disbursing financial assistance and other aid for flood victims in Sabah,...

Jpj E Testing Jpj E Testing
News1 day ago

JPJ To Launch E-Testing System In April, Officers Will No Longer Sit In Car For Driving Tests

The e-testing system, which measures candidates’ performance through electronic driving tests and generates driving test results directly, will be launched...

Ft Floods Ft Floods
News2 days ago

PM: “Certain Parties” Ignored Warnings by MetMalaysia Which Set Back Flood Rescue Operations

The highly anticipated special parliamentary sitting to discuss matters relating to the floods and long term flood disaster management planning...


Latest Videos