Carlsberg Celebrates Culture, Community & Sustainability This Gawai & Kaamatan Festival

In Sabah and Sarawak, the Gawai and Kaamatan season is more than a celebration — it is a moment of gratitude, connection, and shared responsibility.

This year, Carlsberg returns to Raikan Bersama Sabah and Sarawak, inviting consumers to celebrate local pride through meaningful experiences that bring communities together while keeping sustainability at the heart of the celebrations.

Celebrating harvest traditions through art

As part of this year’s harvest celebrations, Carlsberg continues to feature its MesmeRICEsing artist‐edition packaging, showcasing intricate rice art by local Sabahan artist Nelson Lip and Sarawakian artist T. Bagak.

Inspired by rice as a symbol of life, unity, and abundance, the designs pay tribute to harvest traditions deeply rooted in Bornean culture — while reinforcing Carlsberg’s focus on celebrating with purpose and giving back to the communities and environment that inspire these moments.

“Sabah and Sarawak are more than a marketplace for us — they comprise communities we respect and consumers we value,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.

“Through Carlsberg Raikan Bersama Sabah and Sarawak, we’re focused on celebrating local culture while encouraging responsible celebration, giving consumers simple ways to take part in
supporting community and environmental efforts during the harvest season.”

CarlsCrib Harvest Pesta brings communities together

Anchoring this year’s campaign is CarlsCrib Harvest Pesta, a three‐day cultural celebration taking place at Farley Kuching Mall from 22 to 24 May 2026. Set against the backdrop of the harvest season, the event brings together music, festive experiences, and shared moments that are made #BestWithCarlsberg, creating a vibrant social space for communities to connect, celebrate, and unwind together.

Turning celebrations into meaningful action

Bringing this spirit of responsible celebration into action, a key sustainability highlight this year is the introduction of the Carls Green Hub at CarlsCrib: Harvest Pesta, with the initiative also extended to the iconic Rainforest World Music Festival and a local community Harvest celebration at Kampung Taee, Sarawak.

Designed to encourage hands-on consumer participation, the initiative invites guests to exchange three empty cans for a RM1 donation to Carlsberg’s selected beneficiary non-governmental organisation (NGO) with a target of RM10,000 in donations.

Limited-edition rewards and exciting giveaways!

Beyond the on‐ground celebrations, Carlsberg is extending the harvest spirit through consumer promotions across Sabah and Sarawak. From now until 31 May 2026, consumers can enjoy Carlsberg Danish Pilsner or Carlsberg Smooth Draught and receive a limited‐edition MesmeRICEsing backpack through selected in‐store promotions, while stocks last, with qualifying purchases available across on‐trade outlets, food courts, supermarkets, hypermarkets, and convenience stores.

That’s not all! Every eligible purchase will also give consumers a chance to win exciting prizes, including the:

• iPhone 17 Pro
• iPad Air (11‐inch)
• Apple Watch Series 11

Convenience store shoppers can also participate by purchasing a minimum of two cans of Carlsberg Danish Pilsner or Carlsberg Smooth Draught to stand a chance of winning these prizes.

A celebration rooted in pride, purpose, and responsibility

Through Carlsberg Raikan Bersama Sabah and Sarawak, Carlsberg reaffirms that true celebration is about coming together with pride, purpose, and responsibility — making every shared moment #BestWithCarlsberg.

To find out more about the harvest celebrations and ongoing promotions, visit Carlsberg’s website, Instagram, and Facebook.

For 21+ non-Muslims only. Remember to always #CELEBRATERESPONSIBLY. If you drink, don’t drive.

Also read: Rooted in Rice, Inspired by Heritage: Celebrate the Pride of Sabah & Sarawak with Carlsberg this Season