Rooted in Rice, Inspired by Heritage: Celebrate the Pride of Sabah & Sarawak with Carlsberg this Season

For Sabahans and Sarawakians, rice is more than just a daily essential — it’s a symbol of unity, gratitude, and tradition. From planting to harvest, every grain reflects the deep bond between community, culture, and the land. That’s why festivals like Gawai and Kaamatan are so meaningful, bringing families together to honour the harvest and give thanks.

This festive season, Carlsberg proudly joins the celebration, paying tribute to the rich heritage and vibrant spirit of East Malaysia.

In the spirit of the season, Carlsberg unveils rice art-inspired artist edition packaging for Sabah and Sarawak, along with a vibrant music video to celebrate good times!

Here’s how Carlsberg is inviting Malaysians to celebrate the pride of Sabah and Sarawak:

Be ‘MesmeRICEd’ by Bornean art

Designed “By Locals, For Locals”, Carlsberg’s all-new artist edition packaging features intricate rice art illustrated by local artists Nelson Lip (Sabah) and T. Bagak (Sarawak).

Gracing the exteriors of Carlsberg Smooth Draught and Carlsberg Danish Pilsner, the uniquely local designs reflect the rich heritage of Sabah and Sarawak — get ’em in all four different designs:

Carlsberg Smooth Draught

• Sabah Design: Mount Kinabalu – majestic and towering.
• Sarawak Design: Hornbill soaring above a longhouse – a symbol of luck and legacy.

Carlsberg Danish Pilsner (Limited-time only in May – June while stocks last)

• Sabah Design: The gentle Orangutan and mystical Rafflesia – two of Borneo’s most iconic marvels.
• Sarawak Design: The rhythm of the Sape and vibrant longhouse life – tradition in motion.

🎶Rhythm of Harvest🎶– A Carlsberg Love Letter to Borneo

To celebrate Gawai and Kaamatan in full spirit, Carlsberg released a heartfelt music video titled “Rhythm of Harvest”, filmed across the breathtaking backdrops of Sabah and Sarawak.

Headlined by local talents and traditional performances, it’s a story of community, unity, and gratitude expressed through creative visuals and intimate storytelling, with rice as the symbolic thread that connects us all. It also serves as the cinematic embodiment of Carlsberg’s special edition of festive packaging.

It’s a moving tribute that weaves Sabahan and Sarawakian heritage into rhythm and visuals, bringing ‘mesmeRICEsing’ icons to life. Check out the full music video here! 

You can also stream the song on Spotify and Apple Music now!

Harvest celebrations are #BestWithCarlsberg

Whether you’re celebrating Gawai or Kaamatan, don’t forget to collect all four Carlsberg artist edition packaging designs before they run out!

For more info on Carlsberg, visit their website or follow their socials:

• Facebook
• Instagram

For 21+ non-Muslims only. If you drink, don’t drive. #CarlsbergMY #BestwithCarlsberg #CelebrateResponsibly