Admittedly, Proton has been making a loss in recent years and it’s up to Geely to turn the ship around when it acquired a 49.9 per cent stake in Proton from DRB-Hicom in mid-2017. To take on the uphill task, Geely’s headquarters in Zhejiang, China has specifically chosen Dr Li Chunrong to spearhead this mission and he has done a remarkable job so far.
Unlike some high-ranking officers who only have paper qualifications, Dr Li possesses both academic qualifications and valuable experience in the automotive field.
According to The Star, Dr Li graduated from Huazhong University of Science and Technology with a Bachelor of Electrical Automation before he pursued his Master in Industrial Engineering and Management.
Later, he furthered his studies at the world-famous Massachusetts Institute of Technology (MIT) to earn his second master’s degree before returning to Huazhong University to get his PhD in Management Engineering.
Work experience wise, he kickstarted his career with Dongfeng Motor Corporation in 1987 where he was working closely with international names such as Peugeot, Honda, Nissan, Kia and Cummins. Then, 20 years later, he set up Dongfeng Passenger Vehicle where he was in charge of the firm’s design, branding and production system. It was a huge success.
Before being appointed by Geely to lead Proton in September 2017, he was serving as executive vice-president of Dongfeng Honda Engine Company.
“My job is not to look at the past. I will work day and night to make sure Proton is strongly successful. In Proton, I work 12 hours a day, six days per week. But I have been doing so since I started working,” he said, adding that he is a “kumin ren”, which can be translated as someone destined to lead a tough life.
Revamping a company that has been around for decades wasn’t easy as Dr Li’s management was criticised by certain parties. In fact, the management was accused of harbouring discrimination against bumiputras but it soon became clear that it wasn’t the case when the upgraded service centres started making more profit and received more business than ever.
Also, the launch of SUV Proton X70 has propelled the brand to greater heights when it received 20,000 orders.
“I am happy now. Things are on track. Starting from 60,000 units, my next target for Proton is 100,000 units, followed by 150,000 and 200,000. I now have the support of everybody. Malaysia is wonderful, the climate and air is good and the food is wonderful,” Dr Li said during an interview with Sunday Star.
Although the management of Proton has changed hands, it’s still heartwarming to see Malaysia’s first national car flourishing. All the best Proton!
Lorry Driver Dies After Crashing Into Car, Bus Stop and Eatery
An accident occurred in Jalan Hulu Langat at 12:00 pm today that resulted in the death of a lorry driver...
MOH: Covid-19 Frontliners Will Undergo Depression Tests To Understand Their Stress Levels
The Covid-19 pandemic has taken a toll on a lot of us whether its physically, emotionally or even mentally. More...
Hong Kong Temporarily Bans Flights From KL After 5 Passengers From India Test Positive For Covid-19
Hong Kong has temporarily banned Cathay Dragon flights from Kuala Lumpur until 3 October after five passengers transiting in Malaysia...
Sabah & Penang Visitors To Sarawak Required To Take Covid-19 PCR Test Starting 21 September
All visitors travelling to Sarawak from Sabah are required to take the Covid-19 PCR (Polymerase Chain Reaction) test three days...
PDRM Officers Should “Think of corruption as sh*t,” Says PJ District Police Chief
“Money or whatever form of corruption should be seen as shit, as it can damage the country and the nation,”...
Culture10 hours ago
Photos of Mulan Star’s Stunt Double Goes Viral After Netizens Get Captured By Her Beauty
Social Stories12 hours ago
Poor German Shepherd Cries While Eating Chilies Fed By Owner As New TikTok Trend Emerges In China
News14 hours ago
3 Times In 2 Days: Crane Hook Falls & Severely Damages Car In Cheras, Victim Escapes Unhurt
News11 hours ago
Influencer Receives Backlash After Wearing Fake Pink Covid-19 Bracelet in Restaurant For A Skit