fbpx
Connect with us

News

Man Legally Changes Name To Hugo Boss In Retaliation to Luxury Brand Suing Charities Named ‘Boss’

Published

Comedian Legally Changes Name To Hugo Boss After Fashion Brand Sues Small Businesses & Charities Named 'boss' - World Of Buzz
Source: CNBC & Indy100

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

It’s safe to say that small businesses are what truly helps a community build it’s livelihood. So much so, that it’s even safer to say that charities give those communities a deeper sense of purpose.

Which is why it’s sad when big corporations tear down small businesses and charities for vanity sake. But every once in a while, a hero emerges from the shadows to give big corporations as such a run for their money, in defense of the disenfranchised.

In this case, a UK comedian who used to go by the name of Joe Lycett legally changed his name to Hugo Boss. He took to his Twitter page to inform the world about how the fashion giant was going around sending cease and desist letters to small businesses and charities with the word ‘Boss’ in their names.

He wrote, “So, Hugo Boss (who has a turnover of RM11.4 billion a year) have sent cease and desist letters to a number of small businesses and charities who use the word ‘BOSS’ or similar, including a small brewery in Swansea costing them thousands in legal fees and rebranding.”

Boss 2

Source: cnbc

“It’s clear that Hugo Boss HATES people using their name. Unfortunately for them, this week I legally changed my name by deed poll and I am now officially known as Hugo Boss. All future statements from me are not from Joe Lycett but from Hugo Boss. Enjoy,” he added while sharing the official statement of his name change by the UK Deed Poll Office, London.

Boss 3

Source: twitter

As according to INews, the luxury fashion brand had also sued DarkGirlBoss founder, racial equality campaigner Khadijah Ward when she applied to trademark the her charity’s name, she apparently received a threatening legal letter from Hugo Boss’s solicitors. Khadijah’s goals are to empower women in business.

As according to Mothership, the comedian not only changed his legal name, but also his signature. The comedian will be launching a brand new product named after himself, Hugo Boss, on his show while the luxury fashion brand will not be able to sue him for copyright infringement.

His show, Joe Lycett’s Got Your Back revolves around the comedian picking on big organisations who’ve wronged customers, as he fighting for justice with a comedic twist.

It’s so refreshing to see someone standing up for the small and disenfranchised in a world where the rich get richer.

Hugo Boss’s posting has since garnered over 9,700 retweets.

Sapot small businesses and charities, guys.

 

Also read: Underprivileged Boy Unable To Afford Notebook, Creatively Uses Banana Leaves To Copy Notes

Underprivileged Boy Cannot Afford Notebook, Creatively Uses Banana Leaves To Copy Notes - World Of Buzz 1


Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.



Just In

Restaurant 2 Ft Restaurant 2 Ft
News12 hours ago

JUST IN: Restaurants, Convenience Stores & Petrol Stations Allowed To Open Till 12am Starting 23 Sept

In a press statement released today, 22 September, Prime minister Ismail Sabri Yaakob announced that restaurants grocery stores, mini markets,...

Ft Tengku 1 Ft Tengku 1
News13 hours ago

Man Loses Over RM500k After Being Scammed By ‘Tengku’ Royalty

Ever since the start of the Covid-19 pandemic, more people have been taken advantage of through “love scams” in which...

Ft Petrol Ft Petrol
News20 hours ago

Petrol Stations, Convenience Stores And F&B Allowed To Operate Till Midnight

With the recent announcement that more tourist destinations such as Perhentian Island, Genting Highlands and more will be reopening soon,...

80 80
News22 hours ago

80% Of The Adult Population In M’sia Has Been Fully Vaccinated One Week Before Target!

The government previously set a target to achieve herd immunity by October 2021, with 80% of the adult population being...

Nano Nano
News2 days ago

KKM: Nano Mist Spray Should Be Used To Disinfect Surfaces Only, NOT Humans

You might have noticed several posts on social media where people have been recommending nano mist sprays for the purpose...

Gunung Jerai Flash Flood Act Of God Gunung Jerai Flash Flood Act Of God
News2 days ago

Takiyuddin: Natural Disaster In Kedah Is An “Act Of God” & Not Due To Logging

Now that the parliament is up and running again, it seems like everything is back to normal with all the...

Home Quarantine Home Quarantine
News2 days ago

KKM: Fully Vaccinated Individuals Can Quarantine At Home Upon Arrival In Malaysia

Fully vaccinated travellers can now opt to quarantine at home upon arrival in Malaysia, provided they make an application 7-10...

Beach Park Ft Beach Park Ft
News3 days ago

Penang Beach Park Forced To Shut Down After Thousands Of Visitors Were Spotted

A beach park in Penang, Taman Rekreasi Pantai Robina (also known as Robina Eco Park), has been forced to shut...

Announcement

Latest Videos



TRENDING TODAY