fbpx
Connect with us

News

Man Legally Changes Name To Hugo Boss In Retaliation to Luxury Brand Suing Charities Named ‘Boss’

Published

Comedian Legally Changes Name To Hugo Boss After Fashion Brand Sues Small Businesses &Amp; Charities Named 'Boss' - World Of Buzz
Source: CNBC & Indy100

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

It’s safe to say that small businesses are what truly helps a community build it’s livelihood. So much so, that it’s even safer to say that charities give those communities a deeper sense of purpose.

Which is why it’s sad when big corporations tear down small businesses and charities for vanity sake. But every once in a while, a hero emerges from the shadows to give big corporations as such a run for their money, in defense of the disenfranchised.

In this case, a UK comedian who used to go by the name of Joe Lycett legally changed his name to Hugo Boss. He took to his Twitter page to inform the world about how the fashion giant was going around sending cease and desist letters to small businesses and charities with the word ‘Boss’ in their names.

He wrote, “So, Hugo Boss (who has a turnover of RM11.4 billion a year) have sent cease and desist letters to a number of small businesses and charities who use the word ‘BOSS’ or similar, including a small brewery in Swansea costing them thousands in legal fees and rebranding.”

Boss 2

Source: cnbc

“It’s clear that Hugo Boss HATES people using their name. Unfortunately for them, this week I legally changed my name by deed poll and I am now officially known as Hugo Boss. All future statements from me are not from Joe Lycett but from Hugo Boss. Enjoy,” he added while sharing the official statement of his name change by the UK Deed Poll Office, London.

Boss 3

Source: twitter

As according to INews, the luxury fashion brand had also sued DarkGirlBoss founder, racial equality campaigner Khadijah Ward when she applied to trademark the her charity’s name, she apparently received a threatening legal letter from Hugo Boss’s solicitors. Khadijah’s goals are to empower women in business.

As according to Mothership, the comedian not only changed his legal name, but also his signature. The comedian will be launching a brand new product named after himself, Hugo Boss, on his show while the luxury fashion brand will not be able to sue him for copyright infringement.

His show, Joe Lycett’s Got Your Back revolves around the comedian picking on big organisations who’ve wronged customers, as he fighting for justice with a comedic twist.

It’s so refreshing to see someone standing up for the small and disenfranchised in a world where the rich get richer.

Hugo Boss’s posting has since garnered over 9,700 retweets.

Sapot small businesses and charities, guys.

 

Also read: Underprivileged Boy Unable To Afford Notebook, Creatively Uses Banana Leaves To Copy Notes

Underprivileged Boy Cannot Afford Notebook, Creatively Uses Banana Leaves To Copy Notes - World Of Buzz 1

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.



Just In

Collage 34 1 Collage 34 1
News18 mins ago

“We will keep preserving” – Dewan Bahasa & Pustaka Responds to Claims That It Burned Iban Literature Books

Dewan Bahasa dan Pustaka (DBP) recently put out a statement denying claims that they had burned Iban literature books following...

My Post 1 2024 11 11T104333.241 My Post 1 2024 11 11T104333.241
News1 hour ago

Informant of Viral Recordings of ADUNs Allegedly Accepting Bribes Refuses to Report Them, Says MACC Chief

The Malaysian Anti-Corruption Commission (MACC) has allegedly not received any official complaints so far, in regard to claims that there...

Collage 33 1 Collage 33 1
News2 hours ago

Yet Another Bully Case in UPNM as 19yo Student Suffers Fractured Ribs After Being Stomped by Senior

The Malaysian Armed Forces (ATM) recently confirmed that a second-year cadet officer at the National Defense University (UPNM) was bullied,...

Collage 43 Collage 43
News19 hours ago

18yo Man of Chinese Nationality Found Dead in Mont Kiara Parking Lot After Going Missing

An 18-year-old Chinese national man who recently went missing in Mont Kiara, KL, was found dead. His friends posted a...

Dolphft Dolphft
News21 hours ago

Dolphin Carcass Found at Penang Beach, Believed to Have Died After Sustaining From Serious Injuries

The carcass of a dolphin was reportedly found at the Teluk Bahang beach near Angsana Hotel. According to the New...

Collage 42 Collage 42
News21 hours ago

UPDATE: 18yo BF of Teen Who Fell From 16th Floor of Apartment in Penang Tested Positive for Drugs

In the latest update, as per a report by Sin Chew, the boyfriend of the 15-year-old girl who fell from...

Collage 40 Collage 40
News1 day ago

15-Year-Old Girl in Penang Dies After Falling from 16th Floor of Apartment After Argument with BF

A 15-year-old girl in Penang fell to her death from the 16th floor of her apartment. As per reports by...

Dogft Dogft
News2 days ago

M’sians Call For Action Following Discovery of Pit Full of Dead Stray Dogs & Puppies in Perak

Last month, there was public outrage after local council authorities shot a stray dog named Kopi in Terengganu. Similarly, a...

Announcement

Latest Videos



TRENDING TODAY