Tai Sun, one of Malaysia’s most trusted snack makers, is redefining what it means to snack local with the launch of its bold new nut range — Chilli Peanut Crackers, Samba Mix, Deluxe Mix and Satay Broad Beans.
Backed by almost 60 years of snack-making expertise, Tai Sun continues to serve joy, flavour and creativity to Malaysians. The new range debuts the brand’s latest campaign, “Nuts For Every Vibe. For Real.” – a playful nod to how every mood and moment has a Tai Sun nut that fits perfectly.
“Snacking should be fun, creative and full of personality. With this new range, we wanted to give Malaysians more ways to enjoy nuts — whether they’re catching up with friends, on the go, or simply craving a flavour-packed pick-me-up,” said Esther Loo, third-generation member of the Tai Sun family and Head of Sales and Marketing for Tai Sun Malaysia and Singapore.
Where craft meets crunch
Made from premium nuts and legumes, each pack captures a uniquely Malaysian flavour story — from the tingling, vibrant flavour of chilli and spices in the Samba Mix to the comforting crunch of Satay Broad Beans. The new range reflects Tai Sun’s continued commitment to quality and innovation, while staying rooted in its proudly local heritage.
The fresh packaging completes the glow-up — featuring vibrant colours, resealable freshness, and a sleek design that fits right into today’s on-the-go lifestyle. Whether it’s tossed into your gym bag, perched on your desk or shared during a road trip, Tai Sun’s new look makes snacking feel effortlessly stylish.
A celebration of creativity and collaboration
To mark the launch, Tai Sun hosted an exclusive Chocolate Workshop in collaboration with artisanal chocolatier Cocoraw at Kedai Coklat to explore how Tai Sun’s nuts could be used beyond traditional snacking — from chocolate infusions and dessert toppings to playful festive recipes.
“People no longer snack just to satisfy hunger; snacking today is a way we connect, share and express who we are,” Esther added. “That’s the spirit behind Nuts For Every Vibe. For Real. — and through our collaboration with Cocoraw, we wanted to bring that energy to life through flavour and design.”
“At Cocoraw, we’ve always believed in celebrating Malaysian flavours in unexpected ways,” shared Lee See Pin, Chocolatier and Co-founder of Cocoraw. “Working with Tai Sun was a natural fit — their new nut range brings such bold, authentic flavours that pair beautifully with our handcrafted chocolate. Together, we wanted to show that local brands can collaborate to create something truly exciting for Malaysian taste buds.”
But wait! There’s more from Tai Sun!
The excitement doesn’t stop there. This December, Tai Sun unveils the Tai Sun x Cocoraw Limited Edition Chocolate Collection — handcrafted chocolates infused with bold new nut flavours, each with its own vibe-led attitude. The lineup consists of Hot Tea Nugget, Delulu Gem, Hot Take Florentine and Soft Launch Stick. Think crunch, cocoa and pure personality — the kind of playful, flavour-packed bites made for gifting, sharing or keeping entirely for yourself. The limited-edition collaboration will be available for purchase until 31 January 2026.
Whether you’re craving a spicy kick, a nutty crunch or a guilt-free nibble, Tai Sun’s new range is now available at major supermarkets, convenience stores and online retailers nationwide.
So, this Christmas, make your snack game stronger. Swap the same old chips for Tai Sun nuts — and rediscover how fun, flavourful and proudly Malaysian snacking can be. Stay tuned for the Tai Sun x Cocoraw Limited Edition Chocolates, the ultimate festive indulgence that’s made to share, gift and enjoy!
To find out more about the Tai Sun x Cocoraw Limited Edition Chocolates, visit their Instagram pages:
