The recent Evian fiasco by the government sparked fury among the people when they spotted the fancy mineral water on the table of the ministers during the discussion on reducing the cost of living for the rakyat, which people found ironic.
Many of us are aware that the price of a bottle of Evian mineral water can go up to RM8 and even more in some places. However, here’s a list of reasons why the brand is more pricy than others that you may not know.
- From France to Malaysia
Evian has certainly travelled a long way from home! It is a brand that originates from Southeastern France in a region known as Rhone-Alpes. Of course, if you’re in France or any other place in Europe, you don’t need to spend that much for a bottle of Evian. The jacked-up price in the Asian market, even in convenience stores is due to the distribution costs.
- Marketing! Marketing! Marketing!
It’s only natural for you to market your products to attract buyers. Evian water is under the umbrella of the Danone Company and they have to spend vast amounts of money on marketing their brand.
Aside from the marketing, Evian also invests a lot of money in sponsoring various events, including US Open and Wimbledon.
- 100% recyclable bottles
Evian uses recyclable bottles. The process to make the bottles is not simple too. To make all the bottles 100% recyclable is not cheap and it requires extensive and thorough testing to ensure the bottles are safe to use.
Not only that but there’s also the Limited Edition bottle, produced by haute-couture designers under the “One drop can make a rainbow” mantra. These bottles feature exclusive designs that are only available for limited quantities and only at selected locations. Who would’ve thought that even a mineral water bottle could come in limited edition designs that seem so atas?
- Reduces anxiety!
Evian is rich in calcium and magnesium. Calcium not only maintains the strength of your bones but also contributes to weight loss and heart circulation. Magnesium, on the other hand, helps in reducing anxiety.
Evian is actually certified and officially recognised by the French Medical Academy who assured that the branding is healthy and suitable for the consumption of people of all ages, including babies, pregnant women and people with digestive illnesses.
- Water’s from Lake Geneva!
Visit Lake Geneva’s shores and that’s where you can find the water source for Evian. This alpine mineral spring is a protected source, fed by the Swiss Alps’ snow melts. This also explains the high price of a bottle of Evian mineral water as Danone company invests in protecting and keeping the spring clean. For the manufacturing of mineral water, that certainly sounds like A LOT to do!
Despite the health benefits, the price of a bottle of Evian mineral water is still undeniably on the high side. Have you ever gotten yourself a bottle of Evian? After this insider’s knowledge, do you plan to get yourself one?
Also read: M’sians Amused With Govt For Wrapping Mineral Water With Napkin After Evian Fiasco
