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Everyone is Now Stocking Up On Yakult After Seeing It On This Popular Netflix Movie


This Popular Netflix Movie Has Left Everyone Going Crazy Over Yakult - World Of Buzz 1
Source: FMT

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If you’re an avid Netflix user, chances are you’ve come across the relatively new teen romantic comedy, “To All The Boys I’ve Loved Before” which debuted on the popular streaming platform last month (August 2018). Needless to say, the movie has received generally positive responses from both critics and audiences alike and is even certified “Fresh” on Rotten Tomatoes with a score of 95%. Nubbad!

While the movie’s definitely become a hit among netizens from all over the world, one unlikely star emerged from all of this, and it’s none other than everyone’s favourite probiotic drink!

This Popular Netflix Movie Has Left Everyone Stocking Up On Yakult - World Of Buzz

Source: insider

If you’ve already seen the movie, you would know that the protagonist, Lara Jean, has a sister who drinks something out of a small bottle with a red foil top, and the drink makes multiple appearances throughout the movie. Although it was called a “Korean yoghurt smoothie”, audiences were quick to recognise the distinctive Yakult packaging.

According to Bloomberg, Mark Bachman, head of research firm M Science’s TickerTags, said that Twitter users quickly noted that it was Yakult despite the famous Japanese drink’s brand name never being mentioned in the movie.

As evidence of this, Yakult’s “mention frequency” increased after the release of this movie, while the company’s shares climbed 2.6 per cent since the movie was released on 17th August. It closed 1.7 per cent higher on Monday (3rd September), making it the highest since 31st July. Walao!

Looks like the power of product placement can really be effective!

Have you guys seen this movie yet? Did it make you crave Yakult? Let us know in the comments below!


Also read: Further Explaining the Mahjong Scene in Crazy Rich Asians

Further Explaining The Mahjong Scene In Crazy Rich Asians - World Of Buzz

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