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Schwarzkopf’s Got2B Back-2-Uni Campaign Aims to Introduce Got2B Styling and Colour Products To Uni Students


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Source: Facebook | Schwarzkopf Malaysia

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Starting on 16th March 2023, Schwarzkopf Got2B is launching its Back 2 Uni campaign that aims to introduce Got2B Styling and Colour products to university students who are starting a new chapter in their life.

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This campaign is focused on targeting Millennials and Gen Zs who are seeking change and adventure while navigating their way through the world to find themselves. Schwarzkopf Got2B is well known for its vibrant and relevant message of being unapologetically original, self-expressive, and creative with its style.


In order to make sure students get the most out of this campaign, Got2B will be traveling around to several universities as well as frequent Millennial and Gen Z hang-out spots in a Combi Van!

The Combi Van is equipped with a Tester Bar and Refill Station. Students can pick up a bottle at the Refill Station and fill it with a shampoo or conditioner of their choice.

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For illustration purposes only

Meanwhile, the Tester Bar will give students a chance to explore and try out the Got2B Styling Product range or bring home a mini pot of the product. Other activities include the brand’s Old to New program where participants can bring any of their old hair styling bottles in exchange for a new Schwarzkopf hair styling product. For the date and location, watch out for announcements on their Instagram page.

If you’re a fan of tossing rings, then Got2B has you covered as well. There are even amazing prizes to be won daily! Moreover, you can join the Buy & Win to stand a chance to win a pair of sneakers. Only 6 pairs are up for grabs! Here’s where you can join the Buy & Win:

  • 1st March 2023 – 31 March 2023 (Guardian or Kombi)
  • 1st April 2023 – 30 April 2023 (Watsons or Kombi)

To stay up to date on these programs, do not forget to follow their official Instagram account at @schwarzkopf_my and their Facebook page at @Schwarzkopf Malaysia for more information.

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The campaign will run until 16th April 2023. Schwarzkopf Got2B is a fast-growing lifestyle megabrand for Millennials and GenZs that inspires and empowers them to express their individuality with confidence. If you’re embarking on this new chapter in your life, discover the many facets and unique textures with each styling product the Got2B range has to offer!

Schwarzkopf Got2B has a wide range of attractive and eye-catching products! The range consists of:

Got2B’s Glued Range

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Got2B’s Glued Range, on the other hand, will surely hold your head and hair up high! This special line creates styles that resist the power of gravity and deliver a hold so strong (wind-tunnel tested) your style will last till your next shampoo. Also, did we mention that the lightweight wax leaves no flaking or white residue?

Retails between RM32.50 – RM50.00

Got2B’s Volumaniac Range

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Got2B’s Volumaniac Range, which comes in mousse and hairspray forms, offers the extra boost of body and volume to take your style to new heights. Made from a Polymer complex combined with flex agent to provide a natural high hold with elasticity for a natural-looking body.

Retails at RM43.50

Got2B’s Phenomenal Range

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Moving on to Got2B’s Phenomenal line which caters to the male millennial with a daily grooming routine. The barber shop-inspired grooming range is most suitable for young men’s authentic beards and hairstyles — be it thickening textures or polished definitions, our ultimate grooming range with unique formulas meets all your phenomenal needs from cleansing, and refreshing to styling it.

Suit up and get phenoMENally groomed!

Retails at RM36.90


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Got2B Farb/Artist color range which comes in six different shades from pastels to colors of the rainbow. These colors are sure to show off the bold and self-expressive styles that the younger gen loves!

Retails at RM53.90Schwarzkopf Got2B products are available at Watsons, Guardian, and on their marketplace!

Do check them out at these websites

  • Shopee : https://shopee.com.my/henkel.os
  • Lazada : https://www.lazada.com.my/shop/schwarzkopf-store/


Also read: It’s The Ship Delivered 3 Days of Non-Stop Fun on The High Seas After Its 3 Year Hiatus

Ft Ship

Source: 123RF
Source: 123RF
Source: Facebook

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