The price of Massimo bread has increased between RM0.10 to RM0.60, except for its White Sandwich Loaf.
Previously on 13 October, The Italian Baker Sdn Bhd announced that the price of all products, except for White Sandwich Loaf will be increased, as reported by Sin Chew Daily.
The price of the 400gram and 600gram White Sandwich Loaf remained at RM2.80 and RM4.00 respectively.
According to The Italian Baker Sdn Bhd’s chairperson Jeremy Goon, white bread should be something that every family can afford, thus the company assures consumers that the price of its white bread will remain affordable with good quality.
The company also admitted that it is affected by inflation in Malaysia and worldwide, and that inflation is also affecting other industries.
According to pictures shared on the internet, the highest price of the Massimo bread loaf has gone up to RM5.80.
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