Chinese New Year is almost here and Malaysians are anticipating the upcoming Year of the Dragon in their own special way. But one particular sign of CNY season approaching has made netizens buzz with excitement in the form of CNY trucks!
No CNY is complete without CNY greetings, don’t you agree? So, no wonder Malaysians have been clamouring to take pictures of these green Gong HEI Trucks which are adorned with catchy CNY greetings.
Each of these CNY-themed trucks features its own unique and quirky Lunar New Year greeting in either English or Chinese such as “满载而归喜庆团员 (On the way to complete the reunions)”, “喜上加囍 Hei (Double Happiness)” and “满心欢喜 Hei (Full of joy)”.
Notice that most of these phrases use the word “Hei”? Aside from being the first three letters of Heineken®, Hei (喜) is also culturally significant as the Cantonese word expresses jubilations of a joyful celebration. So these punny yet iconic CNY phrases will definitely amplify Malaysian youngsters’ joyful spirit for the upcoming Year of the Dragon!
But looking at all these people taking pics of these CNY trucks, one would wonder “What else is the rage about?” As it turns out, festive spirit isn’t the only reason netizens are searching for these trucks!
Heineken® wants Malaysians to celebrate a Gong Hei Fatt Choy this Chinese New Year with the help of their Gong HEI Trucks!
Looking to add more HEI (happiness) to everyone’s lunar new year, Heineken® is holding a special promo for the Year of the Dragon via their special Gong HEI Trucks! How, you ask? With attractive promo prices for your next Heineken® beverage!
Here’s how you can add more HEI into your CNY with Heineken®!
From 15 January to 29 February 2024, keep your eyes peeled for Heineken®’s unique Gong HEI Trucks located around Klang Valley, Penang and Johor to win promo codes for your next purchase on Drinkies! Once you find them, here’s what you need to do to be eligible for the super HEI promo:
- Take a photo of the spotted Gong HEI Trucks
- Upload the photo onto your Instagram story and tag @heinekenmy (But don’t forget to set your IG account to public!)
- Check your DMs for a Heineken® promo code for your next purchase!
With just these few easy steps, you’ll be able to enjoy some premium beer to amp up the festivities!
But wait, the HEI doesn’t end there!
In addition to the quirky CNY trucks and special deals on Heineken® drinks, this promo also features a special Gong HEI filter on Instagram that you can play around with!
The Gong HEI Instagram filter magically transforms the “HEI” on your Heineken® can into lively Chinese New Year greetings. This filter is perfect for adding some much-needed freshness to your CNY celebrations this year, especially if you’re taking a picture or a video to share with faraway loved ones!
What makes the Gong HEI filter even cooler is that it’ll add some meat to every CNY greeting with the filter’s special “HEI” spirit. With eight (8) variations of HEI greetings to choose from, the Gong HEI filter will have you and your loved ones charged with festive energy this Chinese New Year!
Using a refreshing HEI greeting with the Gong HEI filter is super easy! Just follow these simple steps:
- Follow Heineken® Malaysia on Instagram.
- Locate the link to the Gong HEI filter in their bio.
- Align the HEI on your Heineken® can to the filter, select your favourite HEI greeting, and take a pic or video!
We’ve tried the IG filter ourselves to see what it’s like and we had a LOT of wacky fun fiddling around with the cute filter. No doubt we’ll be using it again frequently this coming Chinese New Year too!
So what are you waiting for? Experience a Gong Hei Fatt Choy this Year of the Dragon by participating in this fantastic Heineken® promo now!
For more information on Heineken®’s Chinese New Year promo and all things Heineken®, visit their website and follow them on their socials:
Only for non-Muslims aged 21 and above. Enjoy Heineken® responsibly. Prioritise your safety and the safety of others. Avoid taking pictures while driving. Don’t drink and drive.
