Recently, many Malaysian drivers had to do a double take after looking at the unique billboards featuring Datuk David Arumugam and Datuk Vida by the highways.
As part of Dairy Champ’s 2017 campaign, Alleycats’ singer, Datuk David Arumugam and founder of Vida Beauty, Datuk Seri Hasmizah Othman or better known as Datuk Vida, have been chosen as the ambassador for the brand.
On the ads, Datuk Vida’s face was creatively embedded into an ais-kacang with the evaporated milk pouring from top that resembled a crown. The ais-kacang was covered in pink syrup because pink was Datuk Vida’s favourite colour. They didn’t skimp on the condiments such as corns and beans as well.
Source: Marketing Magazine
Source: Astro Awani
For Datuk David’s ads, his face was embedded on a tea cup while the overflowing thick bubbles resembled his iconic afro hairstyle.
Source: Lowyat Malaysia
Source: The Star
According to Marketing Magazine, these 2 creative ads promoting Dairy Champ’s 2 key products, namely Dairy Champ Tarik Lebih Buih Sweetened Creamer and Dairy Champ Evaporated Creamer.
Netizen’s reactions have flooded the social media since the billboards have been unveiled.
“I got the shock of my life when I saw this. But it’s really funny and creative,” said a netizen.
“After I see this, I cannot un-see it. It changes teh tarik for me forever,” commented another netizen.
It was also reported that these 2 ads were just the tip of the iceberg for the overall campaign. In the coming weeks, Malaysians can expect more creative and bold ads coming from Dairy Champ, Marketing Magazine reported.
These 2 ads have won the heart of Malaysians by pairing two iconic Malaysians with two Malaysians favourite food. Kudos! This is marketing done right!
