Malaysian MSMEs, brands and affiliate creators celebrated 100% growth on TikTok Shop during the platform’s recent Raikan Raya 2025 event.
This momentum was fuelled by a more diverse seller-and-creator collaboration, with over 3 million affiliate creators and more than 1.7 million local sellers. Moreover, the average order volume per customer more than doubled compared to non-campaign periods and the YoY sales uplift of authentic and premium brands on TikTok Shop Mall outpaced platform-wide growth by nearly 1.2x. Strong consumer demand was evident in key festive products, with Muslim Fashion, Beauty & Personal Care, and Food & Beverages topping the list as the best-performing categories during Raya and Ramadan this year.
TikTok Shop Malaysia’s Director of Strategic Partnerships, Nur Azre Abdul Aziz, underscored: “The 100% YoY sales growth of Malaysian MSMEs, creators, and brands is a reflection of our growing community, higher consumer purchasing power, and stronger public-private collaboration. TikTok Shop remains committed to helping more Malaysians build sustainable livelihoods through e-commerce as we continue this momentum.”
Among the top-performing affiliate creators and sellers recognised at TikTok Shop’s Raikan Raya 2025 awards night were:
- Anas Zahrin (Top Creator)
- Khairul Aming (Top Livestream)
- ELGINI Malaysia (Top Lifestyle Seller)
- Bulan Bintang (Top Fashion Seller)
- Nur Food (Top Daily Essential Seller)
- Skintific Malaysia (Top Beauty and Personal Care Seller)
- GOOJODOQ Malaysia (Top Electronics Seller)
- LadyBossRafa (Top Health Seller)
- And more.
Founder of Bulan Bintang, Azzim Zahid Azmi, shared: “Winning Top Fashion Seller at TikTok Shop’s Raikan Raya 2025 awards is a proud milestone for us. This unique platform has empowered us to go beyond traditional retail, turning festive campaigns into meaningful connections with our customers. TikTok Shop isn’t just a sales channel, it is where commerce meets culture, storytelling, and real-time engagement. We’re honoured to grow alongside an e-commerce platform that champions Malaysian homegrown brands.”
For aspiring entrepreneurs, local MSMEs, and brands aiming to unleash their full business potential through e-commerce, sign up at TikTok Shop Seller Center and explore the step-by-step tutorial courses at TikTok Shop Academy.
Also read: From Content to Commerce: TikTok Shop Creator Idol 2025 Spotlights Malaysia’s Rising Stars
