Honest Japanese F&B Owner Puts Up Sign Apologising For Putting Less Filling Inside Pastries

An honest Japanese F&B owner went viral on social media after posting a sincere apology online.

The man, Junya Hashimoto, is the owner of a store called Taiyaki no Bunfukuya in Gyoda City, Saitama Prefecture. It’s known to sell traditional Japanese fish-shaped pastries called taiyaki.

Due to the unprecedented times, Hashimoto’s sales dropped by over 70%, as reported by SoraNews.

To make up for these losses, he made the difficult choice of raising prices. However, the earnest shop owner felt guilty for the price hike and decided to make up for it by adding more filling to his pastries. Unfortunately, the addition of more filling also meant that he was still selling at a loss.

According to SoraNews, if Hashimoto were to continue to sell taiyaki with lots of filling, the store would go bankrupt very soon.

As he didn’t want to raise the price again, he had no choice but to go back to reducing the amount of filling in his pastries.

It was a very difficult decision for Hashimoto. He still felt bad and decided to come clean on Twitter by posting a picture of a signboard he had written.

He wrote:

“Honestly speaking, I used to put a lot of anko (red bean paste) inside, but there was no profit from it. I will reduce the amount of anko because the store is about to go broke. Please forgive me.”

Honesty is the best policy

After coming clean to his customers through Twitter, Hashimoto received over 27,000 retweets and 65,000 likes on his tweet at the time of writing. Many replied to his tweet showing their support by sending him well wishes.

Some even promised to show up at the store and purchase some yummy pastries, hoping that it would help Hashimoto’s business.

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