Bubble milk tea is all the rage now as more and more outlets are popping up in shopping malls and SS15, Subang. The lines, especially at night, are always a sight to behold.
However, a representative director of a consulting firm in Japan, Moeko Ohno, recently said that the obsession with the sugary beverage has something to do with the consumers’ self-esteem and their sense of security, according to Mothership.
Image for illustration purposes only | Source: Lacrucci
In fact, Moeko, who specialises in dealing with workplace relationships, said people who buy bubble tea have very little self-confidence and are seeking validation from others. She went on saying that youngsters gave a lot of importance to their peers and getting approval from friends means the world to them.
In order to gain that approval, they would do something that everyone is doing so that they feel like a functioning member of a larger group. Since everyone seems to be raving about bubble milk tea, they too hop onto the bandwagon!
“Joining the queue is proof to oneself that his or her behaviour is not out of the norm,” Ohno said, adding that this allows them to boost their self-confidence and gain a sense of security.Ā
The sense of being validated comes in when their pictures of bubble milk tea on social media receive ‘likes’ from their close friends. Having said that, the expert acknowledged the fact that bubble milk tea is a highly enjoyable and addictive drink – a factor which has definitely contributed to the long lines everywhere.
Source: Japan Times
Understandably, this news has gained a lot of traction online with netizens sharing their thoughts in the comments.
“Personally, I stand in the line just to get myself a good cup of less-sugar bubble milk tea and it has nothing to do with my confidence. I couldn’t care less about what others think of me,” a netizen commented.Ā
“Bubble milk tea has a lot more to do with confidence. Bubble milk tea is life!” another netizen said.Ā
Do you agree with the opinion of this expert? Let us know in the comments!Ā
Also read: Man Considers Breaking Up with GF Because She Makes Him Splurge RM9.20 on Bubble Tea
