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Bonjour, KL! 1664 x CLOT’s Bon Appétit-Lah Is the Extraordinary Event You’ve Been Thirsting For

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Source: Provided to WOB

Dinners starting to feel like déjà vu lately? Time to shake things up, Malaysians. Say au revoir to the usual dining drill and bonjour to the boldest, freshest event KL has ever seen. 😝

1664 x CLOT presents Bon Appétit-Lah, where KL’s everyday dining game gets an extraordinaire glow-up this 13 & 14 June @ TRX Raintree Plaza.

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Bon Appétit-Lah isn’t just a mere event — it’s 1664’s promise to turn every dining moment into something truly extraordinary, brought to you by the No. 1 French beer in the world.

From indulgent nights at the finest establishments to casual catch-ups at your go-to café or bar, 1664 is the perfect accompaniment to your dining moments — and the Bon Appétit-Lah event is just one of many ways 1664 is turning up your enjoyment.

So, foodies, fashionistas, and vibe chasers — here’s why Bon Appétit-Lah is your next can’t-miss event!

 

1. So, what’s the hype?

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Welcome to the extraordinary twist of East meets French — think of your usual lepak session, but with a glow-up.

To turn up the extraordinary, 1664 is joining forces with iconic streetwear label CLOT for Bon Appétit-Lah — a bold celebration where French finesse meets Asian cool. This immersive experience brings together curated flavours, stylish drops, refreshing brews, and vibrant beats — all set to transform KL’s dining scene like never before.

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This isn’t your average beer fest! It’s the ultimate immersive experience, made possible by 1664’s impeccable taste. Expect fusion eats, exclusive fashion drops, and high-energy sets from top local and international DJs.

It’s where 1664’s stylish good taste meets CLOT’s street-smart swagger — this is where ordinary becomes extraordinary.

 

2. When streetwear meets beer culture!

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What do you get when the World’s No.1 French Beer links up with Asia’s pioneer streetwear? A fashion drop that’s as crisp as your favourite 1664 pour.

Introducing the 1664 x CLOT capsule collection — a limited-edition collab where bold street style meets effortless French good taste.

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Swing by the Speakeasy Fabric Store pop-up to get first dibs on exclusive pieces like the statement tees, caps and totes featuring CLOT’s iconic Royale Silk Pattern in that crisp, signature 1664 blue and white colourway.

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P.S. Quantities are super limited — so it’s strictly first come, first flex. If you snooze, you sip plain. 😏 

Here’s a hot tip: Score a limited-edition 1664 x CLOT Ceramic Tumbler with any purchase of 1664 Blanc, Rosé, or Brut at participating outlets — or grab yours online via Shopee now. These babies won’t stick around!

It’s fresh, stylish, and just like the beer — best served chilled and collected. 😉🥂

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3. Eat it like you mean it!

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At the Bon Appétit-Lah event, dining shouldn’t be anything less than an extraordinary experience. Big flavours, bold servings, and zero fluff. Here’s the culinary dream team serving up those chef’s kiss moments:

  • Loo Loo Casual Dining: Serving Thai Green Curry Scallop Gratin, Spicy Prawn Pasta, and Mala Fried Chicken for the ultimate comfort with a kick.
  • Poh Poh’s Crack: Bringing bold local flair with Banh Mi and Charcoal Buns stuffed with Siu Yoke, pesto and butter cream sauce plus their signature Crack Siu Yoke.
  • Basil’s Food Foundry: Dishing out Spicy Fish Charcoal Sliders, BBQ Lamb Mantou, Matcha Ratatouille Buns, Luncheon Meat, and crispy snacks like Shaker Fries.

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  • The Ice Cream Bar: Cool off with Raspberry Rosé, 1664 Blanc Fruit Punch, and 1664 Beer Float artisanal ice creams.
  • TBC: Expect bold bites like Mushroom Truffle Croquettes, Grilled Szechuan Chicken Skewers, and Fried Kataifi Seabass.
  • D’Artisan Cheese: Grazing Cups and Mini Boats packed with premium cheese and charcuterie — perfect for sharing or solo snacking.

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And of course, no extraordinary dining moment is complete without a perfectly poured 1664. Pair your plate with one of these signature brews:

  • 1664 Blanc: A premium French wheat beer with a refreshing hint of citrus.
  • 1664 Rosé: A fruity twist on the classic wheat beer, with delicate raspberry notes.
  • 1664 Brut: An easy drinking premium lager with low bitterness and a clean finish.

Whatever your pick, every sip turns the ordinary into something truly magnifique.

 

4. Cold beers and cool beats! 

What’s better than cracking open an ice-cold 1664 with your crew? Doing it while killer DJs spin the soundtrack of your night.

This 13 and 14 June, Bon Appétit-Lah is turning up the heat (and the volume) with a lineup that’ll have you grooving like you just got promoted. 😍 Dance your heart out on 13 June with:

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Then on 14 June, catch the sonic wave with:

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Whether you’re grooving, swaying, or dancing like no one’s watching — this is your soundtrack for the perfect lepak night, all against the KL skyline.

 

The final pour! 🍻

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This isn’t just another night out — the Bon Appétit-Lah event is where flavours pop, beats drop, and style takes the spotlight.

Whether you’re coming for the food, the fits, the fire DJ sets, or just that ice cold 1664 in your hand 👀 — this is your sign to go all in on the extraordinary. So roll up to TRX Raintree Plaza on 13 and 14 June from 4PM and let the good times pour.

And the best part? Entry is absolutely FREE but the space is tighter than your jeans after a feast — so click here to RSVP now and score a free 1664 beer on arrival.*

For more information, visit 1664’s website, Instagram, and Facebook!

Who has time for ordinary dinners? Enjoy extraordinarily with Bon Appétit-Lah! 🍻 

 

*1664 and all these happenings are strictly for non-Muslims aged 21 and above. When you drive, never drink – please #CelebrateResponsibly. #1664 #1664xCLOT #BonAppetitLah #CelebrateWithATwist

 

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