Connect with us


Are Shoes Considered an Investment? M’sian Millennials Weigh In On Why The Sneaker Culture is So Popular


Sneaker Culture Featured 2
Source: Yen_tsang & Streetwearmajor

Over the years, the sneaker game has risen in popularity. And as its fame rises, so do the price tags. Nowadays, there are shoes that cost as much as your rent and it’s even considered an ‘investment’.

So, we head out to ask some of our fellow Malaysian millennials for their opinions on the sneaker culture and whether or not it is a good investment.


The origins of ‘sneaker culture’ 

Before there even was a ‘sneaker culture’ or ‘hypebeasts’, the sneakers we have come to know and love originated as footwear for athletes, especially in basketball.

Michael Jordan

Michael jordan in his heydays

Fast forward through the decades, the shoes have rapidly grown in fame when popular athletes (like Michael Jordan) and celebrities (especially in hip hop culture) began sporting fancy kicks, making it a crowd-favourite especially in street style.

Nelly Air Jordan 8 Dilemma Video

Rapper nelly wearing cool kicks in one of his music videos

Apart from mainstream pop culture, the rise of sneakers is also accredited with the emergence of the ‘athleisure’ trend.

ICYMI, ‘athleisure’ is basically a style that incorporates activewear into our daily wardrobe so we can be comfortable in our everyday life.

117381821 825429971195089 1156569295971221521 N


How shoes started becoming an investment

Now, the main question still stands: how did something originally meant for leisurewear gain a status of luxury?

It comes down to one thing: hype. Since we’re willing to spend hundreds or sometimes thousands on shoes, brands are spending more money now than ever to fuel the hype around their sneakers. And in this era of social media influencers, it’s even easier for brands to influence us in our everyday lives.

In 2016, it was recorded that the sneaker industry was valued at 55 billion dollars.

117756151 298700851227894 1548840833079697187 N

One of the main reasons for that is limited edition sneakers. Brands are now using a marketing strategy based on a very simple supply-and-demand philosophy. Lessen the supply, create tons of hype around said supply, and watch as demand overflows.

95301752 941688509578874 7265977876611883357 N 1

But if you’re a budding sneakerhead, you should know that not all sneakers will hold its value over time. So it’s much better for you to choose good quality sneakers that are sustainable and made from premium materials that can last you a long time.

One such brand you can check out that produces shoes that are both stylish and sustainable is Timberland and their new Madbury collection. It might cost you a bit more but just think of all the OOTD’s you’ll get out of it! You’ll be helping mother nature too!

Timberland Madbury

Sustainable shoes have become all the rage right now!


Should millennials be investing in shoes?

Speaking to a few Malaysian millennials and self-proclaimed sneakerheads, we asked what they think of this trend. Kevin, 27, is a proud collector of sneakers and a believer that what you wear on your feet may define your whole image. “Instead of looking at a guy’s watch, I sometimes look at their shoes. If a guy’s wearing a really limited edition pair of kicks, he automatically earns my respect haha.

Meanwhile, Azim, 31, has been collecting sneakers for over 10 years. “I’ve camped overnight outside a store, I’ve paid double the price for a pair of limited-edition sneakers… I’ve done it all!” he said.

Sneakerhead Sells His Collection For An Apartment 1

For illustration purposes only

“I like to get sneakers that I know would hold their value. This way, I’d have the option of selling them and getting something out of it. So, yes, it’s definitely kind of an investment.”

Speaking of which, if you’re on the lookout for new, high-quality kicks, you might want to check out this really cool, new collection that was recently released by Timberland.

Called the ‘Madbury‘, not only does this pair have a really cool design, but they’re also made from sustainable materials, making it eco-friendly!

Tbl Madbury Kv 2

If you’re not caught up with ‘sustainable fashion‘, it’s basically a type of ethical fashion that avoids damaging our environment. In the case of the Madbury, the design incorporates:

  • Responsibly-sourced materials such as the environmentally-conscious Better Leather
  • Timberland’s very own ReBOTL™ fabric that is made with at least 50% recycled plastic bottles

This drop is also part of Timberland’s Nature Needs Heroes campaign that focuses on environmental responsibility.

Madbury 01

As for the design, you really can’t help but notice the dramatic boot-style silhouette that is inspired by their classic 6″ boots. Complete with oversized logo branding and vibrant pops of colours throughout the design, this revamped design gives the Madbury a more modern and youthful style.

Raffles City E1596681421908

Don’t these look absolutely stunning???

The Madbury comes in various colours, suited for both males and females. Just look at how versatile and stylish the shoes look, aren’t these perfect to dress up your outfits?

Vivocity E1596681465877

Somerset313 Day E1596681525699

Bugis E1596681571970

Madbury Social Additional Asset 9 E1596681610471

Can you imagine how good these will look on you? 

You’ll be glad to know that these shoes have already been released and are now up for grabs at all Timberland stores with prices ranging from RM439 to RM569!

If you want to know more about the Madbury, you can simply head over to Timberland’s website here.


Ultimately, the sneaker culture certainly holds a very promising future with the value estimated to rise even more in coming years. Whether it is a good investment is up to your own judgement, but one thing is for sure: it certainly won’t hurt your style if you love to collect them!


Any sneakerheads here? Tell us what you think of the sneaker culture below!

Source: Forbes

Just In

My Post 1 2024 03 01T164106.275 My Post 1 2024 03 01T164106.275
News2 days ago

Namewee Issues Hilarious Apology Video After Losing Defamation Suit by Concert Organiser

Back in September of last year (2023), Namewee was taken to court over his YouTube video blasting the concert organiser,...

My Post 1 2024 03 01T141545.684 My Post 1 2024 03 01T141545.684
News2 days ago

UMNO Politician Calls for Tourism Minister to be Fired for Making Bak Kut Teh Malaysia’s Heritage Dish

So, a few days ago, Malaysian Heritage Commissioner Mohamad Muda Bahadin recently gazetted a series of 10 dishes as heritage...

Collage 14 Collage 14
News2 days ago

KL Named City With Most Skyscrapers in Southeast Asia, Has 76 More Than 2nd Place Jakarta

Skyscrapers are one of the easiest landmarks to remember about a place. While New York has its One World Trade...

Collage 1 1 Collage 1 1
News2 days ago

“Most overstayers” – Australia is Reviewing Visa Application Process for M’sians Entering The Country

Australia has become quite the hotspot for Malaysian travellers lately. But it seems like some Malaysians tend to extend their...

Collage Collage
News2 days ago

Driver in Klang Accidentally Hits a Car While Exiting Parking Spot, Panics & Hits 2 Other Cars Behind

When in panic circumstances, we tend to lose control of how we react to situations. Just recently, the video of...

My Post 1 2024 02 29T141436.969 My Post 1 2024 02 29T141436.969
News3 days ago

Ustaz Ebit Lew’s Hypermarket, Elews Mart, is Closing All Their Door This Year!

Preacher and philanthropist, Ustaz Ebit Lew has been riddled with controversy since alleged victims of sexual harassment came forward to...

Collage 71 Collage 71
News3 days ago

Viral Video Shows M’sian, Positive for Cannabis, Pushing GF Down to Her Death from 23rd Floor in Setia Alam

Arguments are bound to happen in a relationship but it does not mean we can get physical at any time....

Feat Image Bak Kut Teh Feat Image Bak Kut Teh
News3 days ago

“Not everyone can eat pork” – PAS ADUN Questions Bak Kut Teh’s Recognition as National Heritage Food

Last year, a discourse on whether Bak Kut Teh or pork bone broth should be recognised as a Malaysian national...


Latest Videos