Connect with us

Social Stories

WHO is Using TikTok and Snapchat to Debunk Covid-19 Myths for Teenagers


Source: CPO Magazine & WHO TikTok

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Since the Covid-19 pandemic broke out, the World Health Organization (WHO) had begun working with TikTok and Snapchat to reach out to the younger audience. The point of doing so was to battle misinformation by providing the correct message and information via social messaging apps because teenagers use these apps more frequently.

The digital solutions manager of WHO, Andy Pattison, said that false information “outperform the truth on every single subject”, implying how far and how quickly they spread.

The WHO attempted to combat falsehoods and with science-based messages through these mobile apps, according to The Star.

Aleksandra Kuzmanovic, the WHO’s social media manager, said the organisation had also established a presence on TikTok and Snapchat during the Covid-19 pandemic because most of its followers on previous platforms were in the 25 to 35 age bracket.

“On TikTok and Snapchat, we are now reaching audiences that are much younger. It was important for us to communicate with teenagers how they can protect themselves.”

“We are a science-based organisation that has serious information and TikTok is a platform that is perceived as funny – people share funny videos and information,” said Kuzmanovic.

She then revealed that the challenge of this project was to convey scientific and educational messages via a fun platform like TikTok.

Here is the latest TikTok video uploaded by WHO three days ago, suggesting the young audience to spend time at home to protect their family members.


What will you do at home? And to protect who? #StayHome #ProtectYourHero #covid19

♬ original sound – who

Other than instilling the message of staying at home to save lives, WHO had also made educational content like this:


How do #VaccinesWork?

♬ original sound – who

Just when we thought this was all WHO was going to do, they had also come up with a TikTok Challenge —  The #ThanksHealthHeroes Challenge. In conjunction with World Health Day, the young audience was challenged to “tell the world about a nurse or a midwife” to whom they were personally grateful for.


It’s WorldHealthDay! Join us in celebrating #healthworkers today! Take a minute to say ThanksHealthHeroes!

♬ original sound – who

As for their Snapchat account, it looks something like this:

95694816 1174447902898451 8260024246890135552 N

They have provided quizzes for Snapchat users as well, making myth-busting more dynamic than just reading facts out of their Myth Busting web page!

95673489 243391093602683 5021208079199371264 N


What do you think of these approaches by the WHO? Do you think the young audience will appreciate it?


Also read: WHO Says The Covid-19 Pandemic Is Ten Times Deadlier Than H1N1, Acknowledges The Importance of Vaccine

Screenshot 2020 05 02 At 5.36.03 Pm

Source: WHO Snapchat
Source: WHO Snapchat
Source: WHO Snapchat

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Just In

Ft Roti Canai Ft Roti Canai
News4 hours ago

“The prices DO NOT make sense” Tourists Shocked at RM4 Roti Canai in Langkawi

The recent case of the RM1,000 siakap which was served at a floating restaurant in Langkawi has led to consumers...

Collage 5 5 Collage 5 5
News5 hours ago

High Court Has Ordered For Sajat’s Properties To Be Confiscated & Auctioned Off

It looks like bad days are ahead for Nur Sajat despite finding peace by residing in Australia.  Today (30 November),...

My Post 2021 11 30T153342.007 My Post 2021 11 30T153342.007
News5 hours ago

Malaysia Apparently Loses RM40 Billion To RM60 Billion a Year, Thanks To Corruption

It’s no secret that Malaysia may very well be one of the most corrupt countries in the world. But, just...

Ft Ft
News5 hours ago

PAS MP Wants Malaysian Government To Censor All LGBTQ & Sexual Content On Netflix

Over recent years there has undoubtedly been a rise in the usage of entertainment platforms such as Netflix. The digital...

Gang Arrested Ft Gang Arrested Ft
News6 hours ago

40 Men Who Attended ‘Kongsi Gelap’ Introduction Gathering in Penang Arrested

A group of men, who are believed to be ‘kongsi gelap‘ members was arrested after holding a secret society gathering...

Ft Omicron Ft Omicron
News9 hours ago

Here’s What We Know So Far About Omicron, The “Variant of Concern” That Keeps Spreading

As we all appear to be returning to our normal ordinary lives pre-Covid, a new variant of concern has once...

My Post 2021 11 30T105938.633 My Post 2021 11 30T105938.633
News11 hours ago

Bar in KL Fined RM20,000 After Video Shows Crowd Dancing and Partying Without SOPs

The owner of a bar in Kuala Lumpur was fined RM20,000 for violating the standard operating procedures (SOPs). Based on...

Ambulance Ft 2 Ambulance Ft 2
News11 hours ago

Taiwanese Man Calls Ambulance 39 Times A Year To Use It As ‘Free Taxi’ Just To Avoid Walking

Many of us know that emergency services should only be contacted for actual emergencies. However, a Taiwanese man has a...


Latest Videos