Malaysia is a country brimming with talent and artistic expression; and with so much untapped potential all around, it’s no wonder brands like Vuse are going all out to champion creativity through Vuse Street Covers and collaborating with local talents.
That’s right, this global platform which was previously launched in Dubai, Barcelona, Medellín, Johannesburg and Liverpool, has finally made its way to Malaysia! To celebrate its launch, Vuse released an epic music video on 28 December 2023 featuring a clutter-breaking collab of our local talents! Here’s everything we know about Vuse Street Covers:
First off, why is Vuse collaborating with aspiring Malaysian talents?
Aside from championing creativity, the Vuse Street Covers platform was launched to give aspiring Malaysian talents a platform to share their stories, showcase their talents, and demonstrate how vibrant Malaysia’s artistic landscape truly is.
Through this initiative, the brand has brilliantly illuminated underground music and art scenes as well as unearthed hidden talents from all over the world, and most recently, in Malaysia!
Meet Zamaera & Lowkey, the Vuse Street Cover Creative Champions from Malaysia!
To celebrate the grand arrival of Vuse Street Covers in Malaysia, Vuse partnered with two exceptional local talents, Zamaera and Lowkey, to craft the mesmerising music video you just watched above.
Written by Zamaera, the song unveils the artists’ quest for inspiration amidst the bustling streets of Kuala Lumpur. Before you check out their music video, get ready to dive into the world of these flourishing talents!
- Zamaera: a chart-topping rapper
This 28-year-old artiste rose to fame in 2017 with her first single, “Helly Kelly,” which has garnered over 300,000 plays on Spotify. Notably, she was handpicked by the Ministry of Tourism, Arts, and Culture (MOTAC) to represent Malaysia at the prestigious ASEAN-Korean Music Festival Round 2020, solidifying her status as a rising star!
But Zamaera’s influence extends far beyond her musical prowess. She passionately champions women’s empowerment and actively nurtures a brighter landscape for local female creatives. In pursuit of this bold vision, she recently organised Queendom Fest, Malaysia’s first all-female music festival, at the vibrant LaLaport Bukit Bintang City Centre!
- Lowkey: a talented graffiti artist
Lowkey developed a deep passion for graffiti at the young age of 14. His unwavering commitment and distinctive approach to his art have propelled him to the forefront of the graffiti community. Traverse Langkawi Island, Penang Island, Kuala Lumpur, and numerous other cities across Malaysia, and you’ll encounter his mesmerising artwork!
Lowkey views his work as a profound cultural expression deeply intertwined with the essence of hip-hop, music, and street culture. Beyond his stunning visuals, this gifted artist also imparts his knowledge through workshops, nurturing creativity and appreciation for street art among the younger generations!
With Malaysia’s renowned rapper and graffiti artist joining forces to fuse the magic of music and art, it’s no wonder that Portals To Inspiration is all the rage among Malaysians. So make sure to watch this space for more upcoming projects that will shine a spotlight on Malaysia’s creative scene like never before.
In the meantime, watch Zamaera and Lowkey’s full music video here and join the wave of fervour that’s sweeping Malaysia! For more of their upcoming appearances, make sure to follow Vuse Malaysia on Instagram!
Through its recent collaboration with Malaysian talents, Vuse Street Covers is all set to ignite a spark of inspiration that transcends the realms of art and music. Fueling a collective #ChargeBeyond, Vuse urges Malaysians to seek inspiration and creativity in every facet of their lives!
For more information about Vuse Street Covers, visit their official website here. Don’t forget to follow them on Facebook and Instagram for the latest updates!
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