The merry time of the year is here again! ??
To celebrate the festive month, Coach has launched Coach on The Move, a bespoke holiday experience that will be traveling to four major cities across Malaysia and stopping at some of the country’s most celebrated holiday destinations throughout the month of December.
Inspired by the theme of “Feel the Wonder,” which is Coach’s holiday messaging that captures the season’s joyful, child-like sense of wonder, a life-sized Rexy inflatable installation is here to celebrate the kid in all of us. Rexy, the house’s fearless mascot since 2016, will be seen in three different holiday designs in Malaysia, Singapore and Thailand.
Coach on The Move has kickstarted its tour at the first destination, APW Bangsar Kuala Lumpur on December 2nd. It will then continue its journey to Johor, Penang and Putrajaya throughout the month.
A double-decker bus, a life-sized Rexy and many more await you!
Guests are invited to experience the installations featuring the life-sized Rexy and a double-decker bus decorated in joyful Coach holiday décor along with other fun-filled activations including multiple photo areas and outdoor lounges. Visitors will be able to climb aboard the bus into a whimsical, playground-inspired experience and interact with Coach’s playful and fun decorations on both levels.
Coach on The Move will also offer gift-giving inspiration, a holiday coffee booth by Gigi Coffee, an activity booth with Rexy figurine acrylic painting, and a skincare booth by Chuck’s. Selling exclusively at the booth by Gigi Coffee for a limited time, visitors can find a bespoke holiday coffee menu inspired by Coach’s holiday wonder.
Visitors who stop by Coach on The Move at any of its locations can also participate in a digital Augmented Reality (AR) Rexy experience by scanning a QR code provided at the venue. The QR code will lead into an experience where your world is Rexy’s playground and users can dress her up, discover her dance moves and help her explore the physical space.
Mark your calendars to catch them at a venue near you!
The Coach on The Move holiday experience will be stopping at a total of four locations across Malaysia, which are:
- Kuala Lumpur: APW Bangsar from Friday to Sunday, December 2nd to 4th
- Johor: Johor Premium Outlets from Friday to Sunday, December 9th to 11th
- Penang: Hin Bus Depot from Friday to Sunday, December 16th to 18th
- Putrajaya: IOI City Mall Putrajaya from Friday to Sunday, December 23rd to 25th
Want to stay updated? You can check out their website for more information regarding Coach on The Move’s location, programs and performances which will be posted throughout the month.
You can also visit their nearest Coach store or browse through the website to discover their winter collection, including the iconic Tabby and Rogue bags, holiday party bags, and a special collection featuring Rexy!
Also read: Dirty Santa and Other Creative Gift Exchange Ideas To Spice Up Your Christmas Holidays
