Connect with us


M’sian Singer Uses Brownface In Music Video, Defends His Choice Despite Backlash


My Post 2021 01 25T134146.667
Source: Choo Hao Ren & 朱浩仁Haoren

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Disclaimer: This piece reflects the writer’s opinion and compiled opinions of others on the subject matter. It does not reflect the opinions or beliefs of WORLD OF BUZZ.

So, Malaysia has seen several incidences where blackface and brownface were used in promotional materials and other social media content.

But, what happens when you use brownface to advocate against colourism? Yeah, it still makes it wrong.

Malaysian singer and actor, Choo Hao Ren took to his official Facebook page to showcase his latest single, White Doll, which sings a tale of love for a girl who is bullied by her schoolmates for being ‘very tanned’ and a boy who is obsessed with whitening products and the fairness of his own skin. But, multiple contradictory aspects of the video tell a different story.



The first thing that caught netizens’ eyes was the fact that Hao Ren used brownface in the video.

141372839 225450075790816 3274861350696658025 N

Hao Ren took to the comment section of his Instagram account to defend himself against the backlash from netizens calling him out.

Img 20210125 115046

While he shared that his intentions were to imitate people who have become tanned from walking under the sun, others pointed out that he could have just hired someone who is tanned instead of painting a fair model brown.

Screenshot 2021 01 25 14 00 28 662 Com.instagram.android

Screenshot 2021 01 25 14 01 09 978 Com.instagram.android

He also explained that blackface is something used to imitate African-Americans and others of African descent, but this is much closer to home and still very much relevant as blackface (or in this case, brownface) is still widely used in Asian countries (including Malaysia) to imitate Indians and other darker-skinned Asians.


Whitening products

Secondly, instead of using the video to defend those with tanned and darker skin tones, Hao Ren was showcased gifting whitening products to the girl in the video.


The girl then uses the products to become pearly-white and loved by her classmates, a concept that implies that only fair-skinned people deserve acceptance, empathy and respect.


At this point, Hao Ren even sings, “You’re my beloved white doll, like a white spotlight.”


Why is this wrong?

In order to understand why blackface (and brownface) is wrong, first, you’ll need to know the history behind its existence.

Blackface came to be in the mid-19 century, when white performers darkened their skin to mimic enslaved Africans in plantations, depicting them as lazy, ignorant, cowardly and hyper-sexual.

Img 1

These performances were intended to be funny to white audiences, but obviously, it was demeaning and hurtful to the black community. These performances not only dehumanised black people but also desensitised white people of the real-life problems of the black community.

Blackface basically promoted demeaning stereotypes of black people that helped confirm white people’s notion of superiority.

Hence, just because it is done with good intentions doesn’t mean it’s any less demeaning to those with darker skin tones.



Hao Ren’s video not only condoned the degradation of those with dark skin but also validated the belief that fairer is superior, as the girl in the video is showcased to be celebrated by the classmates after she had used the whitening products to become the fairest one of all.

One way they could have improved the video is to have the girl reject Hao Ren and his gifts as she accepts and loves herself for who she is.

After all, if he really loved her, he would have accepted her, tanned skin and all, and showed their fellow classmates that laughing and bullying someone just because they have dark skin is wrong.

To all the tanned and dark-skinned people out there, you are beautiful as you are and we hope you love yourselves just as much as we love you!

What do you think about this? Let us know in the comment section.


Also read: M’sian Woman Uses Blackface Makeup & Bindi to Sell Whitening Product, Claims She’s Not Racist

M'sian Woman Puts On Blackface To Advertise Her Whitening Product But Claims She's Not Racist - World Of Buzz

Source: Choo Hao Ren
Source: Instagram
Source: Instagram
Source: Instagram
Source: Quartz

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Just In

Vaccine Ft Vaccine Ft
News28 mins ago

Selangor Will Be Giving 157,000 Free Covid-19 Booster Shots Starting 8 December

A total of 157,000 free Covid-19 vaccine booster shots will be provided to Selangor residents starting today (8 December) under...

Marshal Ft Marshal Ft
News16 hours ago

2 M’sians Surrender After Posing As Traffic Police On High-Powered Motorcycles

Recently, video footage of two individuals riding high-powered motorcycles, posing as traffic police in Port Dickson went viral on social...

Ft Judge Ft Judge
News17 hours ago

“This is a court of law, not a coffee shop” – Judge Threatens Najib With Arrest For Not Coming To Court

The court cases involving former Prime Minister Datuk Seri Najib Razak continue to prod on. Today’s (7 December) proceedings in...

My Post 2021 12 07T152606.883 My Post 2021 12 07T152606.883
News18 hours ago

Thaipusam & Chingay Processions Not Allowed Next Year Due To Omicron Fears

All festive processions, including the Kavadi procession for Thaipusam and Chingay festivities for Chinese New Year, will not be allowed...

Jpj Pdrm Summons Discount Jpj Pdrm Summons Discount
News21 hours ago

JPJ & PDRM are Offering Discounts Up To 80% On Summons Only From 9-12 December

In a few days, it will be 100 days since the current government has taken over. In order to celebrate...

Body Ft 2 Body Ft 2
News23 hours ago

16yo Malaysian Passes Away At A ‘Haunted House’ In Bentong

Recently, 1 December, a 16-year-old Malaysian passed away from a heart attack after visiting a ‘haunted house’ attraction in Bentong....

Ft Volcano Ft Volcano
News23 hours ago

Indonesia’s Mount Semeru Volcano Erupts Once Again! Rescue Efforts Unable to Continue

On Saturday (4 December) Mount Semeru, a volcano located on Indonesia’s most densely populated island of Java suddenly erupted and...

My Post 2021 12 06T155720.623 My Post 2021 12 06T155720.623
News2 days ago

M’sian Women’s Hockey Team Arrives at Korea but Barred From Playing After Testing Positive

The Malaysian Women’s hockey team, The Malaysian Tigress, is barred from participating in 2 tournaments at the Women’s Asian Champions...


Latest Videos