Calling all music lovers and rising stars!
If you weren’t at The Landing, KL Base on 15 February for the Martell Noblige Swift Festival, here’s your official recap of what was undeniably one of the most electrifying nights of the year — think pulse-pounding DJ sets and jaw-dropping moments. 🕺🎤
The night also highlighted Martell Noblige’s ongoing mission to empower Malaysia’s rising stars, with the Martell Noblige Swift Talent Quest 2024 giving a bold platform for emerging DJs to showcase their craft. Finalists battled it out on stage for RM100,000 worth of prizes — and the coveted title of Malaysia’s next DJ prodigy.
Check out our exclusive chat with this year’s newly crowned winner, and the powerhouse team of DJs Playground, who gave us the lowdown on their mission to energise and elevate Malaysia’s music scene.
The battle of beats: Martell Noblige Swift Talent Quest 2024!
The festival kicked off with pure adrenaline as four fierce finalists took center stage for the Martell Noblige Swift Talent Quest 2024, a high-stakes showdown powered by Martell Noblige in collaboration with DJs Playground.
Each DJ brought their A-game, but it was DJ SVGGY who owned the night, dazzling both the judges and the audiences with a high-energy set crafted around her unique tone-playing skills and piano finesse. She walked away as this year’s Martell Noblige Swift Talent Quest Champion, bagging RM100,000 worth of prizes, including RM30,000 in cash, a top-tier Pioneer DJ controller, and so much more. 😍 🤯
As part of her win, DJ SVGGY also got the unforgettable opportunity to perform between sets of international headliners DJ Soda, and Lizzy Wang, marking a major milestone in her rising career.
Join us as we pull back the curtain on DJ SVGGY’s electrifying rise to victory, and get the inside scoop from the champion herself on how she claimed the spotlight at the Martell Noblige Swift Talent Quest 2024!
WOB: First off, massive congratulations! What was the first thing that ran through your mind when they announced your name as the winner?
DJ SVGGY: Thank you so much! Honestly, I was surprised when I heard my name as the winner. I was jumping on stage, filled with pure joy and excitement. Having so many cameras pointing in my direction made me feel like I was in a movie or something.
The first thing that came to my mind? It felt like all the late nights, the challenges, and the sacrifices have finally paid off.
WOB: Any ideas on what you’re planning to do with the RM100,000 in prizes, especially the RM30,000 in cash?
DJ SVGGY: One of the prizes I’m especially happy about is the latest model of a Pioneer DJ controller, which will definitely help improve my DJ skills. The RM30,000 cash, I’d like to invest a portion of it to help secure my future — maybe put it into savings or small investments.
WOB: What’s the most powerful lesson you learned or one piece of advice from your mentors that stuck with you throughout the Swift Talent Quest?
DJ SVGGY: I would say keep things simple and master it by structure. I wouldn’t say I am a very skilled DJ, but I have my strengths, which is piano knowledge. If you watch my performances, I craft my performance based on what I am capable of, which is tone-playing.
WOB: What would you say was the most challenging part of the competition, and how did you overcome it?
DJ SVGGY: One of the biggest challenges for me is stage fright. It can be tough to perform in front of such a large crowd, which is why I always wear my iconic shaded glasses on big stages — they help me block out distractions and concentrate on my performance.
WOB: Finally, if you could give one piece of advice to aspiring DJs hoping to follow in your footsteps, what would it be?
DJ SVGGY: My best piece of advice would be: It’s never about what you can do — it’s about what you want to do. Stay hungry, keep evolving, and most importantly, always believe in your vision.
As DJ SVGGY claimed her spotlight, she remained grounded and grateful, recognising the many who supported her journey to the top, including DJs Playground — Malaysia’s leading DJ academy, officially recognised by AlphaTheta/Pioneer DJ — who have been instrumental in nurturing rising talent from the very beginning.
We caught up with the team to gain insight into what went on behind the decks, their collaboration with Martell Noblige, and what it takes to truly stand out in the world of DJing.
WOB: What was the driving force behind DJs Playground’s decision to collaborate with Martell Noblige for the Swift Talent Quest?
DJs Playground: Our collaboration with Martell Noblige is built on a shared passion for pushing creative boundaries and empowering the next generation of talent. Over the years, Martell Noblige has consistently championed boldness and self-expression — values that resonate deeply with us at DJs Playground, especially as a platform dedicated to nurturing aspiring DJs.
The Swift Talent Quest presents an incredible opportunity to not only celebrate musical artistry but also to give emerging talents a bigger, more meaningful stage to shine on.
WOB: Talent is one thing, but mindset is another. What qualities did DJ SVGGY have that truly set her apart beyond just her technical skills?
DJs Playground: Her consistency and strong musical background shone through in her set. We thoroughly enjoyed the composition of each round in the battle. Unlike many contestants who overextended themselves, she played to her strengths, delivering a performance that felt authentic and well-crafted. What we truly appreciated is her originality — she didn’t rely on online content for inspiration but instead brought her unique ideas to the stage.
WOB: From a mentorship perspective, what is one crucial factor that would make a DJ truly stand out in today’s competitive scene?
DJs Playground: One crucial factor that makes a DJ truly stand out in today’s competitive scene, is authenticity in sound and style. In an era where trends spread rapidly, many DJs fall into the trap of imitation. The ones who rise above the noise are those who develop a unique identity — whether through their track selection, mixing techniques, or performance energy.
WOB: Lastly, what advice would you give to future contestants looking to join the next Swift Talent Quest?
DJs Playground: Dare to be different. In a scene where many DJs play it safe, standing out requires more than just technical skills — it demands creativity, originality, and stage presence. Don’t just mix tracks; tell a story, create energy, and make the crowd feel something. Most importantly, stay true to your craft and bring your passion to the stage — because that’s what makes a champion.
A night of wild vibes, bass drops, and bold moves!
As the competition wrapped, the Martell Noblige Swift Festival turned into an all-out rager with electrifying sets from headliners like DJ Soda and Lizzy Wang. Missed it IRL? No stress — get a glimpse of the unforgettable night here:
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Want to relive the hype? Click here to watch Martell Noblige Swift Festival’s full highlight. But the night wasn’t just about beats — it was more than an experience, a celebration of talent, and an ultimate music playground. Festival-goers got to step into the spotlight with the Swift DJ Experience, spinning their own tracks behind the decks.
For those who wanted to let loose, the Giant Swift Ball Pit became a playground of colour and chaos, inviting everyone to dive in and “Soar Beyond.”
The Martell Noblige Swift Festival delivered a one-of-a-kind experience that celebrated not only the present pulse of KL’s nightlife but also its future through rising stars like DJ SVGGY. So if you missed it, don’t worry! The energy, talent, and inspiration of the night live on, and the next edition promises to be even bigger. 😉
Stay tuned for more from DJ SVGGY, and catch her upcoming performances as she continues to rise in Malaysia’s music scene. For more information, visit Martell’s website, Instagram and Facebook.
Until then, stay bold, stay original, and always #SoarBeyondTheExpected. 🥂
