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“RM13 Thai Omelette” – Ipoh Cook Justifies Pricing for Her Meatless Egg Dish With Ipoh Bean Sprout

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Source: TikTok | daniasedek

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Omelette is 1 of the simplest and tastiest egg dishes you can ever have for breakfast, or any time of the day. The cost to make it is cheap too, so an omelette at a restaurant shouldn’t cost you too much. 

A cook from Ipoh and the founder of Niase Thai Street Food, Dania Sedek recently caused a debate on the internet when she revealed 1 of her signature menus – Thai Omelette, which is priced at RM13. Could it be the kind of eggs she used, or could it be the additional ingredients and secret recipe that she uses in her cooking?

On her TikTok account, @daniasedek, she justified the pricing and demonstrated how she prepares her signature Thai Omelette.

Screenshot 2023 08 30 102716

Her Thai Omelette was initially sold at RM8 but after a series of research and development, Dania increased the price to RM13 due to the additional ingredients. This time, the egg dish comes with 3 eggs, Prik Nam Pla (Thai sauce), and vegetables. Her Thai Omelette does not come with any meat, and is sprinkled with Ipoh bean sprouts.

Screenshot 2023 08 30 102811

“If this omelette comes with protein like chicken, prawns and oysters, I can’t afford to bear the costs.”

Dania added that the RM13 pricing is not just due to the ingredients in the egg dish itself, but also other costs like cooking oil, food container, and other ingredients. Will Dania upgrade her Thai Omelette with more fillings in the near future? Yes, with prawns and squid, BUT…

“It might cost around RM20.”

Screenshot 2023 08 30 102742

RM20 for an omelette with seafood in it? We leave you to decide if it’s overpriced.

“We’re not living in Japan”

In the meantime, despite her explanation, Malaysian consumers still don’t agree to the RM13 pricing for a Thai Omelette without any meat.

A netizen claimed that Dania doesn’t know the difference between a fried egg and an omelette.

Screenshot 2023 08 30 100412

“I work in a hotel, so I know how an omelette looks like – it has to be moist. What you showed us was fried egg.”

Screenshot 2023 08 30 100439

“It’s totally overpriced. If you want to increase the price, upgrade your business to a restaurant.”

“It’s overpriced to me, unless it comes with at least some pieces of prawns.”

Screenshot 2023 08 30 100456

“Justify all you want by highlighting the Ipoh bean sprouts, changing new oil, but it’s still expensive.”

“Please stop normalising prices like this. We’re not living in Japan.”

You can watch Dania’s demonstration on her Thai Omelette below.

@daniasedek

Replying to @. Insyallah lepas saya dh kire semua kos & timbang semua perkara , Ini adalah harga terbaik untuk kepuasan pelanggan. Bagi yang suke dengan Omellete special, Pastu akan menyukai dan berpuas hati dengan Omelette Thai With Prik Nam Pla bersama Taugeh Ipohh…

♬ original sound – Dania Sedek – Dania Sedek

Foodies, especially, what do you think of the pricing? Would you pay RM13 for a Thai Omelette?

 

Also read: “RM48.70” – Penang Restaurant’s ‘Expensive’ English Breakfast Goes Viral, Manager Explains Price

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