Celebrity and popular entrepreneur, Datuk Seri Aliff Syukri Kamarzaman, has set a Malaysian record through The Malaysia Book of Records (MBOR) for achieving the fastest RM1 million in handbag sales via live streaming.
Even more astonishing, his new handbag collection, Samma Bag Denim Edition which launched on Sunday night, managed to rake in over RM1 million in just 2 minutes and 32 seconds.

According to Aliff Syukri, his initial target was to hit RM1 million in three minutes.
“I honestly didn’t expect to achieve it in a shorter time, just 2 minutes and 32 seconds.”
Aliff Syukri showcased the total number of handbags sold after successfully entering The Malaysia Book of Records (MBOR).
“This isn’t something easy, even if some people might think otherwise. So I want to extend my heartfelt thanks to my family, staff, and fellow Malaysians.”
“I promise this collection truly offers an exclusive taste,” he said during the live broadcast on TikTok @papalarisofficial.

He added that lucky buyers who made purchases that night stood a chance to win various prizes, including a vacation at his resort, gold, umrah packages, and more.
“To those who bought, don’t forget to do an ‘unboxing’ because we’re looking for 50 lucky winners. There’s a scratch-and-win element — whoever gets it, it’s their fortune.”
“Thank you to all the customers who made purchases,” he concluded.
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Also read: “I can’t afford it yet” – Aliff Syukri Admits That Private Jet Was a Gimmick & Never Belonged to Him

