Tired of traffic jams that burn your wallet and the planet? Say less — Proton e.MAS has officially entered the chat.
The Proton e.MAS Electrify Your Life Roadshow kicks off today till 25 May 2025 at The Exchange TRX and you have the chance to bring home a Proton e.MAS 5!
And no, this isn’t your regular “come look at a car” event. Electrify Your Life by Proton e.MAS isn’t just about driving electric — it’s about living electric. Cleaner commutes, zero tailpipe emissions, and tech so smart it can charge your gadgets while you camp. And of course, there’s also an unmissable contest for you to join!
Let’s break it down — because this roadshow? It slaps.
1. Wanna win a Proton e.MAS 5 before it even hits the street??
First, let’s touch on the most exciting part — the Electrify Your Life Contest!
You’ve seen the hype behind the upcoming EV — now imagine owning it before anyone else. 😍 The highly anticipated Proton e.MAS 5, first revealed at the Malaysia AutoShow 2025, isn’t even in showrooms yet, but you could be the first to call it yours.
All you’ve got to do? Join the Electrify Your Life Contest*, running now through 31 July 2025, and you might just roll into 2026 in a car nobody else has (yet).
Here’s how to unlock your entries:
- 1 Entry: Click here to submit a creative slogan.
- 5 Entries: Check in at a Proton dealer.
- 5 Entries: Drop by the roadshow right now (up to 20 entries).
- 10 Entries: Test drive the e.MAS 7 at any Proton e.MAS dealership or roadshows.
And that’s not all — each month, 50 lucky winners will bag RM50 Touch ’n Go Reload PINs. That’s right: just for showing up, you could walk away with free e-wallet credit, because Proton rewards effort.
The grand prize winner will be contacted between 17 to 20 August, and officially revealed during the roadshow finale at Central i-City, Shah Alam on 24 August 2025.
So, what are you waiting for? Maximise those entries, plan your roadshow stop, and test drive your way to EV glory.
* The contest is open to all individuals residing in Malaysia who are 18 years old and above.
2. Test it, feel it, love it!
Considering bringing home a Proton e.MAS? How about you take the Proton e.MAS 7 for a spin first? Go ahead — no need to wait in line or fight for a slot.
Proton is offering unlimited test drives throughout the roadshow, so everyone stands a chance to cruise through the streets of KL in Malaysia’s first national EV and best-selling electric car of 2025.
With instant torque, intuitive tech, and the satisfaction of not burning fuel at traffic lights, the Proton e.MAS 7 is here to redefine what you expect from a car.
Pro Tip: Every test drive scores you 10 entries for the Electrify Your Life Contest. Now you know what to do to win! 👀
3. Four zones, one epic experience!
This roadshow isn’t just about checking out a car — it’s about experiencing what life with the Proton e.MAS 7 feels like. Here are the four fun zones you can explore:
- Electrify Your Fun: Get your adrenaline fix at the RC car mini track. Great for the kids (and, let’s be honest, adults too).
- Electrify Your Drive: Curious about charging, battery range, or how EVs work? This hands-on tech zone gives you the A to Z of EV life.
- Electrify Your Adventure: Think EVs are just for city errands? Think again. This zone showcases how the Proton e.MAS 7 is built for glamping, road trips, and spontaneous getaways.
- Electrify Your Style: Step into a futuristic photo zone that’s practically begging to be on your feed.
Wait, there’s more! Don’t leave without a little EV enlightenment. Get schooled by Malaysia’s top motoring minds, like Amin Ashaari, CEO of Soya Cincau, as he spills all the EV tea — from ownership tips to cost hacks.
Catch his live sessions on 24 and 25 May at 1PM and 6PM. Don’t forget to bring your notebook or maybe just nod and act smart. We won’t tell. 🫣
4. TRX today. Penang next. We’re EV-erywhere!
Can’t swing by The Exchange TRX this weekend? No worries! Proton’s bringing the EV excitement to major hotspots across the peninsula, and they’re heading north to Penang next!
Check out the full roadshow pit stop list here:
- Gurney Paragon, Penang: 13 to 15 June 2025
- AEON Mall Bandaraya, Melaka: 27 to 29 June 2025
- Paradigm Mall, Johor Bahru: 3 to 6 July 2025
- Central i-City, Shah Alam: 21 to 24 August 2025 (Grand Finale!)
So, whether you’re a Penangite or Johorean, Proton is ensuring everyone gets a chance to test, snap, and win big.
Final lap: Come get electrified!
The Proton e.MAS Electrify Your Life Roadshow isn’t just a car showcase — it’s your all-access pass to a smarter, cleaner, cooler way to drive.
Whether you’re an EV superfan, a tech nerd, or just looking for a weekend outing that’s a little different (and very high voltage), this roadshow is where you need to be.
Come on down to The Exchange TRX before 25 May, take the wheel, and get electrified. If you miss KL, we’ll see you in Penang next month — fully charged and ready to roll.
For more information, visit Proton e.MAS’s website, Instagram, Facebook, and TikTok!
Now, where are those entries again? 🧐
