Regardless of one’s race, gender, age or appearance, everyone deserves a future they can SMILE about. To further amplify this message, Colgate has produced a short film in collaboration with singer-songwriter and rapper, Airliftz, to tell his uplifting story!
This short film aims to inspire Malaysians everywhere to champion optimism & positivity and to Smile Strong when faced with adversities because, at the end of the day, We Are Stronger When We Smile.
But wait, how did #SmileStrong start?
It is completely normal to feel unhappy and demotivated when we go through hardships. While those emotions are completely valid, it’s important to be reminded that there is still much to be thankful for every day. This is why Colgate’s collaboration with Airliftz aims to inspire everyone to #SmileStrong. In doing so, Colgate hopes to be able to champion optimism and spread positivity even during such uncertain times.
Through this heartwarming collab, Colgate wishes to show fellow Malaysians that there is always a reason to smile no matter the situation. As the old adage goes, there will always be light at the end of the tunnel.
So let this be a reminder to all of us that smiling holds power—a single smile can go a long way, from cheering ourselves up to making someone’s day!
Without further ado, meet Airliftz, the renowned Malaysian artiste
Alif Aolani, better known as Airliftz, began writing songs and rapping at the early age of 13. The young musician started by making beats and posting freestyle tracks on Soundcloud and Twitter, which garnered thousands of plays!
It all started in 2014 when Airliftz was discovered by Malaysian hip-hop veteran, Old Head Jin. Since then, Airliftz has released his debut EP called Bagel and has also gone on an Asian tour with Zamaera and alextbh, which sold out in Beijing, Shanghai, Bangkok and Singapore!
Airliftz’s fan base has since grown and he has even opened for international artistes like Anderson .Paak , KYLE, and Sik-K! To date, Airliftz is one of the most significant names in the Malaysian music industry.
Here’s how Airliftz has proven that we’re stronger when we smile!
The journey to success has never been smooth sailing. Having been born differently, Airliftz experienced discrimination and was battling with a lot of challenges.
Music became his outlet to share his thoughts and express his emotions. Despite the ongoing hardships, Airliftz continued to embrace optimism as he persisted to strive towards his dreams, smiling strong in the face of adversity!
Airliftz is living proof that smiling while facing hardships allows us to cope with setbacks effectively by focusing on the more positive aspect of things. While challenges and setbacks are often inevitable, they should not stop us from dreaming big!
We may be going through different challenges in life, but we have one thing in common: the inner strength to smile through adversities! The moment we unlock this inner strength, we’ll be able to make a positive impact on ourselves and the people around us—this is the power of a smile.
So, if you notice your loved ones are going through hardships and could use some inspiration, share Airliftz’s short film with them to motivate them! You can find the video on Colgate’s YouTube homepage.
For more information about the collab between Airliftz and Colgate, visit Colgate’s official website. Don’t forget to follow Colgate on
Are you inspired by Airliftz’s life story? Share your thoughts in the comment section below!
